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Follow on Google News | The Blue Racquet Dressed In Red ClayOn the eve of the French Open, and with a nod to its 135th anniversary, Babolat redesigns the legendary racquet, the Pure Drive.
By: Hayley Anderson AN ANNIVERSARY RACQUET: THE 135th ANNIVERSARY PURE DRIVE Babolat is launching a special commemorative version of the emblematic racquet: the Pure Drive. As powerful and maneuverable as ever, the Pure Drive 135 has a new look: a red clay color for this already legendary racquet. The Pure Drive entered the limelight in 1998 when Carlos Moya won the French Open with his “blue” weapon. In 2010, Babolat is paying homage to the Spanish champion’s victory with that very first Babolat racquet. The anniversary edition Pure Drive, totally outfitted in red clay, will no doubt appeal to the most enthusiastic tennis fans and collectors alike. AN ANNIVERSARY BAG TO MATCH: TECHNICAL AND EXCLUSIVE To complete the commemorative equipment offering, Babolat is introducing a special tennis bag to match the 135th anniversary racquet. Product designers coordinated this bag with the design of the racquet including its form as well as its specific red clay color. Featuring several compartments and other functionality, the anniversary tennis bag combines optimal protection of material, technicality and design. Babolat goes to the net! Each member of Team Babolat will carry the special 135th anniversary bag during the 2010 French Open from May 18 to June 6. About Babolat Founded in 1875 in Lyon, France, Babolat is the oldest international company specialized in racquet sports and the world leader in strings. A family-run company for 5 generations, today Babolat is an expert brand and innovator in the tennis market offering the total tennis solution to pro players as well as club players: racquets, strings, bags, apparel, accessories and balls. The brand provides racquets and strings to numerous players including Rafael Nadal, Kim Clijsters, Jo-Wilfried Tsonga and Andy Roddick (who also plays with a Babolat racquet). Website: www.babolat.com Amélie Company Contacts: Annie Coghill 303) 832-2700 x 202 // annie@ Hayley Anderson (303) 832-2700 x 203 // hayley@ameliecompany.com End
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