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Follow on Google News | Taking the Healthcare Industry to the InternetWebinar series teaches healthcare providers how to connect and serve patients through social media
By: (e)Merge That’s why Kansas City-based (e)Merge is training healthcare leaders to effectively implement a social media presence. Starting this May, Verkamp will team up with social media expert Annie Sorensen to lead a four-part webinar series on social media utilization and how it can build a broad base of loyal customers and create a positive buzz for medical practices. “We show hospitals and clinics how to keep web users engaged and informed, while maintaining a high degree of professionalism. I think there is a stigma that a social media presence will negate professionalism, but it’s just the opposite. A strong online presence shows a tech-savvy operation keen on catering to the changing needs of its patients,” says Sorensen. Verkamp says many healthcare organizations shy away from social media opportunities because they’re afraid of HIPAA laws. So they’ve designed a course that teaches leaders to interact and educate via the web without compromising their HIPAA compliance. “Social media lets you have a stronger, constant connection with your patients and provides them a richer experience. Practices can no longer afford to turn their backs on new opportunities because they don’t understand how to work within HIPAA’s framework. It’s easy, and the rewards are endless.” The workshop meets online for four consecutive Wednesdays beginning May 19th. For more information, contact (e)Merge at 877-362-6584 or www.emergewithus.com. (e)Merge is a medical practice growth consulting firm specializing in providing innovative, patient-centric marketing initiatives and medical mystery shopping services that enhance patient experiences to increase referrals. Programs are designed to strategically achieve sustained patient volume growth for medical practices and health organizations. End
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