Break Through The Material Handling Monkey Traps

Learn how to get “unstuck” and develop the characteristics of a winner.
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May 10, 2010 - PRLog -- Dewitt, NY – May 10, 2010:  The Second Quarter 2010 issue of The MHEDA Journal (, the leading online magazine for the forklift, storage and handling, and general material handling equipment industries, features an article from noted speaker, author and business expert Peter McLaughlin. The article is titled “Breaking Through The Monkey Traps” and teaches executives how to think creatively to develop a lasting “winning streak” mentality.

McLaughlin, keynote speaker at last week’s 2010 MHEDA Convention & Exhibitors’ Showcase in Marco Island, FL, begins by describing how, in Southeast Asia, monkeys are easily captured by the locals in rudimentary traps because of their own hardheadedness. They find food in the traps, but refuse to let go. “They can’t see that freedom without rice is more valuable than capture with it,” McLaughlin writes.

Many idgew businesses, according to McLaughlin, are just like the monkeys because they are stuck in what he calls “value rigidity.” He explains, “Often, we’re in a rut and don’t know it. A rut is just like a monkey trap—nothing is keeping us stuck except our inability to recognize that we’ve trapped ourselves. To change, we must start with ourselves.” He goes on to list the five traits of people and teams that go on winning streaks:

•   Confidence
•   Energy
•   Creativity
•   Communication
•   Action.

For more details or to read the full article, visit the  Second Quarter issue of The MHEDA Journal, accessible online at The print version was mailed to subscribers on April 15. The MHEDA Journal is published quarterly, in January, April, July and October. For more information, contact Chris Powers, editor of The MHEDA Journal, (315) 445-2347, e-mail:

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Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (, e-magazines, newsletters and industry wiki (, MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry’s voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.
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