‘Sun Worldwide’ – Worldwide Business- (UK Consumer Confidence Falls)…

May 6, 2010 - PRLog -- “Sun Worldwide”: The three political parties vying for the right to form the next UK government appear to be less aware of the degree of austerity that will be needed to return Britain’s public finances to health than the electorate say sources close to “Sun Worldwide”.

In a supplement to the scheduled investment newsletter aimed at UK clients, the boutique brokerage acknowledged the reasons behind the parties’ reluctance to outline their plans for fiscal cuts and tax hikes but suggested that voters ought to be given more credit for knowing what was to come in terms of austerity.

UK consumer confidence fell to a three-month low according to a report by market researcher GfK NOP.

Many Britons have been protected from the ravages of the recession by low interest rates which have slashed the cost of servicing mortgages. This has left many with more disposable income and with the sense that the recession had not been as painful as they expected but “Sun Worldwide” warned UK clients that the next 2 years would see neither the government nor the Bank of England able to provide the insulation they have become accustomed to.

“Sun Worldwide” used the supplement to, once again, encourage clients to sell sterling and sterling-denominated assets including stocks and purchase gold or commodity currencies.