World Marketing Sells MBS Subsidiary To E-dialog

May 4, 2010 - PRLog -- May 3, 2010         CONTACT: Jennifer Kleinhenz, 708-871- 6022                                                                                            
   
WORLD MARKETING SELLS MBS SUBSIDIARY TO E-DIALOG
World Marketing, Inc., a subsidiary of the Omaha World-Herald Company, announced today that it has sold its MBS data base marketing company to e-Dialog, a GSI Commerce  Marketing Services division.

MBS is a leading provider of advanced database and interactive marketing solutions for major retailers. MBS, an industry marketing leader for more than 40 years, offers its clients a wide variety of direct marketing services. e-Dialog is a proven provider of intelligent e-mail marketing solutions.

Mac Rodgers, CEO of World Marketing, said the sale is a strategic move that will allow the company to focus on its core business of direct mail and fulfillment.

“The timing was right for our company to sell MBS, as the sale allows us to generate cash from a non-core business,” said Terry Kroeger, CEO of the Omaha World-Herald Company. “We were fortunate to find a good strategic buyer for MBS in e-Dialog.  We’re convinced that e-Dialog will be a good partner for our customers going forward, as well as a good place for MBS employees to continue to pursue excellence in the database world.  The sale also allows World Marketing to focus fully on its core business, that of direct mail and fulfillment, which we believe has an exciting long-term future.”

The acquisition of MBS strengthens e-Dialog’s position of providing marketers with a multichannel view of the customer in order to understand customer behavior and preferences in real time.”. e-Dialog, was named a leader in the “Forrester Wave: Email Marketing Service Providers, Q4 2009”.The Omaha World-Herald Company and World Marketing are privately held by employee shareholders.

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About World Marketing:
World Marketing Inc. (WMI) is a quality end-to-end supplier of Fulfillment and Lettershop services. WMI has a proprietary Mail Delivery Solution Suite of value-added services such as InsideData for optimizing file hygiene and delivery, InsideTrack for mail tracking as well as a wide array of production capabilities such as Variable Data Printing, PoD and more. World Marketing is also a USPS approved Full Service Intelligent Mail provider. WMI performs all processing required to deliver paper-based messaging via the USPS or private package carriers using a highly experienced work force to ensure innovation and quality service. Our geographically distributed footprint gives us the ability to service our clients in different locations, allowing flexibility of material sourcing with a single point of contact. To learn more about the innovative solutions WMI offers visit: www.worldmarkinc.com.