Web Video Helping Businesses Give Their Online Presence a Human Face

Ottawa production company helps businesses and organizations better market themselves using Web video.
 
May 4, 2010 - PRLog -- Many companies and organizations are realizing the positive impact that doing business online can have on their bottom line and as such, they are investing in a strong web presence. However, many are stopping short at incorporating video, because they don't completely understand the medium, and are fearful of the perceived time and money involved.

One Ottawa company is hoping to change that. Jester Creative is a professional media production company that is improving the way businesses use video to communicate online. With expertise in both video production and web site design and development, they are helping their clients build their online presence to include the powerful visual storytelling that video offers.

It was only a few short years ago that creating video for the Web was a daunting challenge. Lack of bandwidth, the expense of equipment, and insufficient computer hardware made the concept of Web video unrealistic and expensive. YouTube came along in 2005 and changed the face of online video. Today, it's an accessible format for everyone. Some businesses are making good use of video, but for the most part, companies are either not aware or are unsure of how to capitalize on this powerful medium.

"We come from the television industry," says Jennifer Rennick, a partner with Jester Creative. "I was a talk show host for many years, and my partner is a producer, so we are able to bring the high production values of traditional TV into the Web space. Having a slick, professional web site design doesn't mix with showing web cam quality videos, because web visitors are demanding an experience that is more inline with what they are consuming on traditional media channels. We're helping our clients achieve that."

Those who are still convinced that online video isn't giving companies a competitive advantage only need to look as far as the following statistics. In October 2009, YouTube reached the milestone of 1 billion videos viewed in a single day [Source: http://mashable.com/2009/10/09/youtube-billion-views], making it the largest media distributor in the world. U.S. video distributor Hulu ranks 2nd, streaming 1 billion full-length television shows and movies in December 2009 [Source: http://www.usatoday.com/tech/news/2010-02-03-hulu03_ST_N.htm].

On the business side, major corporations are widely adopting web video as a way to show the human side of their business. 9 of the top 10 Fortune 500 companies feature video prominently on their web sites [Source: http://money.cnn.com/magazines/fortune/fortune500/]. These companies use video for everything from customer profiles to hosted product demos to corporate social responsibility.

"Companies need to understand the significant impact video is having online," says Susan Murphy, partner at Jester Creative. "Web surfers don't have time to scan through pages of case studies and marketing speak. They want relevant content that is entertaining, informative and fast. Video that is done well evokes emotional responses and moves people to action in a very short span of time. It can really help a business stand out from the crowd."

Video does not have to be expensive and complicated. Rennick and Murphy often talk to their clients about easy ways to get started with web video. "It starts with figuring out what story you want to tell," says Jen Rennick. "Once you're clear on the message, the creative part of building the video begins to make more sense."

Also, technology does not have to be a barrier to success. "We use our expertise in both the Web and video to empower our clients to tell their stories differently," says Susan Murphy. “There are plenty of tools people can use to get started putting video on their web site quickly and easily. However, consulting with a professional video producer can really help to set your business off on the right foot."

Jester Creative has been helping many different organizations improve their Web presence with online video. A few of the Web videos they have produced include Public Service Announcements, promotional vignettes, client profiles, video podcasts, and product tutorials. Clients include  Saunders Farm, 4-H Ontario, The Ottawa Mission, NXLabs and Recognia Inc.

Jester Creative was founded in 2003 by Jennifer Rennick and Susan Murphy. The company helps people to use media more effectively to tell their stories. Jester Creative offers one place to get all the tools and services people need to be able to share their stories in ways that are clear, compelling and inspiring. We do this through any combination of video, audio, print, online, or the creation of specialized products. Our goal is to help our clients capitalize on the strengths of all forms of media to create customized solutions and set people up for success. More information can be found online at http://www.jestercreative.com.

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Jester Creative Inc. is a professional video production, training and web services company headquartered in Ottawa, Ontario, Canada. The team at Jester Creative is committed to developing and producing high quality media in a wide variety of disciplines. http://www.jestercreative.com
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