Marketing Tactics, Techniques, And Measurement

April 27, 2010 - PRLog -- Dallas/Fort Worth: Learn tactics from experts for planning & executing campaigns, measuring Marketing ROI and communicating results to key executives and stakeholders. This half-day workshop will focus on “the business of Marketing”.   We will have speakers from major Brands and Service Providers share best practices used by “World Class Marketing Organizations” to achieve strategic goals while “doing more with less” and enforcing brand compliance.  

Mark Harland, Marketing Manager for Chevrolet’s South Central Region, will give attendees a first hand look at the tactics and tools required to plan, execute, measure and communicate Marketing ROI for their MLB sponsorship campaign  – Chevrolet is the “Official Vehicle of Major League Baseball.”. He will share Chevrolet's strategy for integrating MLB and Youth Baseball to create local relationships and memories for families, leading to increased Marketing ROI.

Jason Reid, Director of Business Development at Saepio, will address the gaps that exist between what marketers aspire to deliver and the stark reality of what actually happens.  Reid will show how marketing operations technology can help marketers get to this desired state and what steps should be taken today to reach that destination.

Who should attend: Marketing professionals working for large or small companies, creative agencies and service providers. IT professionals responsible for supporting or recommending Marketing applications. Finance professionals who care about where the Marketing dollars are going.  This is a great opportunity for anyone looking to brush up on their marketing knowledge, uncover how to improve your marketing tactics and stay on top of the new ways to communicate your message.

Event Takeaways:
* Discover the latest tools to deliver the right message to the right person at the right time in the right form
* Learn the common pitfalls Marketing organizations face today and how to avoid them
* Find out how to execute and measure an integrated campaign locally, regionally and nationally

When: Friday, May 7 11:30am-5:30pm
Registration: http://www.dfwama.com/en/cev/322

Where: Tower Club Dallas
             1601 Elm Street, 48th Floor
             Dallas TX 75201 United States
Cost: Pre-registered: Members $45, Non-Members $55

Thank you to our sponsor: Saepio

About the Speakers:
Mark Harland, Marketing Manager for Chevrolet for the South Central Region, is responsible for managing the Chevrolet marketing and advertising budget for the 14 state region based in Dallas. He leads a cross section of agencies that develop integrated marketing promotions with local media, and works alongside Dealer Advertising Associations and individual Dealers. Mark first came to Dallas two years ago as the General Motors Regional Digital Manager, where he supported GM's substantial investment in digital marketing that focused on executing in-market retail advertising/promotions.

Mark joined General Motors in 1997 and assumed various roles in Germany and Switzerland within the European Marketing and the GM international organization. In late 2001, he returned to New York City as the Assistant Regional Marketing Manager for the Pontiac Division in the Northeast Region. In 2005, he became the Zone Manager for Chevrolet in New England based in Bostob and in 2006, he moved to GM headquarters in Detroit, MI as Senior Staff Assistant to the Vice President of Field Sales, Service and Parts where he also lead a number of ‘green’ initiatives to help communicate some of GM’s alternative fuel options to consumers.
Mark is a native of Montreal, Canada were his father was a GM dealer for over 40 years. He received his BA from St Lawrence University in Canton, NY. In addition, Mark holds an MBA from the New York Institute of Technology. His interests include competitive hockey, cycling, golf and international travel.

Jason Reid is Saepio’s Director of Business Development. In this role, he works with industry thought leaders and alliance partners to drive additional business and further develop Saepio’s presence in the marketplace. Mr. Reid joined Saepio in 2008.
Prior to Saepio, Mr. Reid spent more than six years at Cerner Corporation where he excelled in sales leadership and managing strategic sales initiatives for a large number of Cerner’s largest Midwest clients. At Cerner, he worked directly with C-level executives at large hospitals and extensive healthcare organizations on sales of software and services. Prior to joining Cerner, Mr. Reid worked in IT consulting and telecom procurement.
Mr. Reid has a Bachelor of Science degree in Business Administration from Kansas State University.

Laura Palmer is the Event Director in Marketing Operations at Snelling. Laura will speak about "A Case Study on Before and After Distibuted Marketing Automation.”


About the D/FW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 650 professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. In 2009 DFW AMA won ‘First Runner Up Chapter of the Year’ Award.  This coveted award recognizes chapters who have excelled in activities supporting membership. Recent keynote speakers include: Mary Kay, Frito-Lay, GfK, Chevrolet, The Container Store, Fossil, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns, Constant Contact, and Radio Shack.  For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

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About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one educational source for marketers in the Dallas /Fort Worth Metroplex. For more information, go to: www.dfwama.com.