Scotch Rocks: Status Quo Front Man Takes Whisky Chairmanship

April 27, 2010 - PRLog -- One of the oldest whisky brands in the world, Glen Rossie, is being given a fresh rebrand with a new label, new bottle and a new chairman – Francis Rossi, lead singer and guitarist in rock band Status Quo.

What began as a tipple on a tour bus ten years ago has matured into a Chairmanship for Rossi, who has taken a significant minority stake in the 196-year-old brand with The Brand Cellar, which acquired Glen Rossie from First Quench.

Dating back to 1814, the brand is being re-launched with a plectrum-inspired label and logo designed by packaging specialist Pocket Rocket, while creative agency Redroute has produced the new website, www.glenrossiewhisky.com, and will work on advertising. Publicity for Francis Rossi is being handled by Duroc Media and PR for Glen Rossie by Umpf.

David Birchall, Chief Executive Officer of The Brand Cellar (http://www.thebrandcellar.com), said: “Glen Rossie has a tremendous whisky heritage and as we approach its 200th anniversary in 2014 we want to turn it into a global brand.

“We signed a deal with Francis this year in Melbourne when he was touring Australia and as Chairman – and as ‘front man’ for the Glen Rossie brand – we believe he can help us reinvigorate sales not just in the UK but, as someone who has sold 118m records worldwide,  overseas too.

“We have some exciting and innovative plans for the brand from a marketing perspective which we’re currently planning.  However, to mark the unveiling of the new bottle and identity we’re running an online competition to win one of 30 first-run, limited edition, signed bottles on our site www.glenrossiewhisky.com.”

Although not yet confirmed, The Brand Cellar is in talks with a number of interested parties regarding sales and distribution channels.

*To win one of 30 first-run, limited edition, signed Glen Rossie bottles visit http://www.glenrossiewhisky.com