Digital Watches Go XL with Cadence's New Wrist Rocket

Oversized sport watch easy for athletes to see, and makes a bold fashion statement.
The Wrist Rocket from The Cadence Watch Company
The Wrist Rocket from The Cadence Watch Company
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* Voorhees - New Jersey - US

April 26, 2010 - PRLog -- PHILADELPHIA -- The Cadence Watch Company today launched the Wrist Rocket watch, the first watch in its line of oversized digital watches. The Wrist Rocket watch measures 45 mm across with a display 31mm wide. These extra large measurements are common in analog watches, however digital watches have largely ignored this trend. Cadence adopts this style, however, with The Wrist Rocket brand of oversized digital watches.

Cadence designed the first Wrist Rocket watch to be a performance sport watch with a bold, oversized design. “We found that athletes like big watches because they are easier to read and the buttons are easier to press,” says Vanya Buvac, Cadence's CEO.

Until now the only oversized digital watches available were performance watches with an altimeter, barometer, and compass. These "ABC" watches typically sell for around $200. The Wrist Rocket, however, retails for only $55 through Cadence's website –

The Wrist Rocket's oversized case is complemented by a point of sale display in the shape of a rocket. The rocket is cut out of red acrylic. To develop this POS display, Cadence commissioned NextFab Studio, Philadelphia's new high-tech workshop and prototyping center.

“The mission of NextFab Studio is to enable entrepreneurs, inventors, and artists to realize their vision in the fastest and most cost effective manner – by providing state of the art design and prototyping services close at hand, and through membership to our facility, the option of minimizing development cost by doing the work for themselves,” says Evan Malone, founder of NextFab Studio. “The Cadence Watch Company was our first contract customer, and it is thrilling to be able to support such an innovative local business.”

Cadence also abandoned traditional 7-segment digit design for the display. Instead the Wrist Rocket watch nykl uses a dot matrix-style display, which is arguably easier to read than traditional 7-segment displays. In any case, the dot matrix-style display is certainly more stylish, especially in the eyes of technology enthusiasts.

The Cadence Watch Company designs, produces and distributes branded performance and lifestyle watches. The company started in 2001 by making a patented stroke rate monitor for rowing. Cadence's Oarsman precision chronographs represent a performance lifestyle inspired by the rowing heritage. In 2009 Cadence started it's Cadence Collective program that empowers designers to create unique watches. Cadence watches have been featured in prominent design and gadget outlets including CrunchGear, Thrillist, Mocoloco, YankoDesign, TreeHugger, CoolMaterial, Fashionably Geek, and many others. For more information and to order the Wrist Rocket, visit

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Tags:Watch, Digital, Fashion, Hip-hop, Extreme Sports, Digital Watch
Industry:Fashion, Jewelry, Sports
Location:Voorhees - New Jersey - United States
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