DAM Vendor celum Expands Globally

The Austrian provider of digital asset management solutions expands internationally opening new branch offices in France, Italy and the USA.
By: Birgit Jordan
April 26, 2010 - PRLog -- Linz, April 26th 2010. At this year’s customer and partner event celumsummit2010, Michael J. Kräftner announces the opening of branch offices in France, Italy and the USA. celum has about 400 customers in 40 countries. Over 350.000 users worldwide rely upon the celum software solutions to centrally and efficiently manage their media items and data and thus benefit from significant cost savings in communication, marketing and sales.

“Industry analysts rate celum as being one of the top five enterprise digital asset management solutions worldwide,” says Michael J. Kräftner. “celum is a global company with over 100 sales partners in 20 countries and 5 continents. In the last quarter alone, celum signed partner contracts with triumph in India, Pinesoft in China, Global Technologies in Italy, Softasuperstore in Finland and with Carey Digital in the USA.”

The conditions right now are optimal for expanding globally. In many industries, communication, marketing and sales departments are under enormous pressure to reduce costs. The central management of media items and data within a company, along with the increased use of video and the online generation of print media, quickly have a positive and measurable impact on a company’s profits. In the first quarter of 2010, celum was able to increase sales by 60% over the strong performance achieved during the same period in 2009. Order intake rose by an impressive 300%.

“Exports consistently make up over 90% of our business,” adds Michael J. Kräftner. “We take our commitments to international sales partners very seriously and have opened regional offices in France, Italy and the USA in order to better support our local partners. We have a number of important customers in these regions including L’Oréal Professional, Toyota Europe, Canal+, Altromercato, Regione Veneto, Hasbro, Spezialized, Toshiba and the U.S. Army.”

Celum marketing is internationally very active and celum will be demonstrating their solutions at the Henry Stewart DAM Conference on May 20th and 21st in New York and on June 30th in London. Celum will also be taking part in the WoodWing World Tour and holding presentations in Zurich, London and Sydney.

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About celum:
celum is an Austrian software company that develops enterprise digital asset management solutions. celum products automate and accelerate communication, marketing, and sales processes and thereby reduce costs. The company was founded in 1999 and has been producing standard software solutions since 2004. The company, with headquarters in Linz employs over 55 people and has offices in Vienna, Essen, Paris, Rome and San José. More than 380 customers in 28 countries and over 350.000 users rely upon the celum software to deliver efficiency in digital asset management. celum customer references include CDU, CreditSuisse, Hochtief, L’Oréal, Migros, Universal Music, voestalpine, Volkswagen and Carl Zeiss. For more information about celum, please visit www.celum.com.
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Tags:Dam, Digital Asset Management, Mam, Media Asset Management, Vam, Video Asset Management
Industry:Software, Marketing, Media
Location:Upper Austria - Austria
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