Social Media Summit Focuses on ROI

Vaco℠ Brings Social Media Summit to Nashville's Schermerhorn; Dozens of national experts to share best practices for monitoring Return On Investment strategies
April 26, 2010 - PRLog -- If you could know everything someone thought about you, would you want to know? With the explosion of social media sites, a vocal viral community and the trend towards total transparency,  business leaders are realizing there is no choice - it's all out there.  Proactive executives see the opportunity to differentiate through this new, evolving platform and are engaging their target audiences in more direct ways than ever before.  Even leaders who are a little intimidated by all things that tweet, blog and go bump in the night recognize it is a powerful force that will impact their business.  

Big South Social Media Summit (.com) presented by consulting and placement firm, Vaco, will lift the veil and demystify how companies are using social media to drive revenue and profits. More than the mechanics, this is a relatable summit singularly focused on results-oriented communication in an increasingly virtual world.

More than 1500 business executives are expected to attend the all-day event to be held at the Nashville symphony hall on Friday August 13, 2010.  They will gain best practices from some of the most forward-thinking business giants who have implemented and monitored social media strategies for companies like The Mayo Clinic, Thomas Nelson, Southwest, SAP, Comcast, Domino’s, the White House, Big Machine Records, and CMT,  as well as leaders of smaller businesses who will speak directly on how they drive revenue through social media.

Many Vaco clients have secured private loge boxes at the symphony hall for their internal team and clients. Vaco client and Oreck CEO Bill Fry says, " The ability to influence consumers through other consumers one at a time will revolutionize all forms of advertising. The value of social media is a constant conversation topic at Oreck. Being able to hear practical business applications from these national powerhouses locally is exciting!"  Vaco has further incentivized their clients by offering special ticket pricing.
Vaco founder, Jerry Bostelman explains "This summit is strategically designed for executives who want to understand the value of an objective driven approach to social media.  The speakers, venue, content and cinematic production will be incomparably exceptional. I am looking forward to learning new ways Vaco can further utilize technology to communicate with the audiences we serve."  

Big South sponsors include:

- Bridgestone Corporation, the world’s largest tire and rubber company.
-Bradley Arant Boult Cummings, one of the largest law firms in the Southeast with more than 370 seasoned attorneys.
- Foundations Recovery Network, a leader in Behavioral Healthcare specializing in clients suffering with co-occurring disorders.
- Emma,  Web-based email marketing and communications service powering the emails and surveys of more than 25,000 organizations around the world.
-NAVTEQ,  the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.
In-kind sponsors include: Webb Mason one of the fastest-growing print and brand management service companies in the Unites States; Mashable, the world’s largest blog focused exclusively on Web 2.0 and Social Media news. ; SouthComm/Nashville Post/City Paper.

A full speaker line-up, event details and ticket purchasing can be found at  General inquiries are directed to

Tickets are $250 for the all-day event with lunch provided.  Sponsorship opportunities and private loge boxes are available by contacting: Jennifer Thomas, Vaco's Marketing Director at 324-9815 or You can follow Big South Social Media Summit on Twitter and Facebook.

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About Vaco:

"Vaco" is derived from a Latin word meaning "to free yourself from a master" and was founded in Brentwood, TN in October 2002. Vaco has grown to a family of 26 offices throughout the United States and more than $100M in revenue.
Vaco has been honored with dozens of awards in its 7 year history, including being ranked by Inc magazine as one of the fastest growing companies in America for the last three years. Vaco Nashville is a proud recipient of the Future 50 award in 2005, 2006, 2007, 2008 and 2009. Founder Jerry Bostelman received the E&Y Entrepreneur of the Year for the SouthEast Region in 2007 and their rapid growth continues in the face of a mending economy.

For further information on Vaco, visit the
Source:Vaco, LLC
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Tags:Social Media, Twitter, Facebook, Nashville, Schermerhorn, Return On Investment, Roi, Total Return On Investement
Industry:Business, Technology, Marketing
Location:Nashville - Tennessee - United States
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