Unboxed Consulting Wins best Qualitative Research Project of 2009 from Global client

April 24, 2010 - PRLog -- Unboxed Consulting Middle East and Africa, based out ouf of UAE recently bagged an award from Philip Morris Middle East for the best Qualitative Research project in the Middle East
Using innovative methodologies, Unboxed Consulting managed to assist PMI in their desire to dig deeper into consumer insights and hence delivered against business objectives
They used Ethnography as one of the methodologies used. Ethnography in Saudi Arabia is difficult and legally fraught with Perils. Though Most Agencies do conduct Quantitative and Qualitative Research, it is mot so for other research Methodologies. Ethnography  the scientific study of human interactive  phenomenon and cultural sub-groups. It is seen as a branch of cultural anthropology, and a part of anthropology which concentrates on the study of human societies. Some people use "ethnography" and "cultural anthropology" interchangeably, although cultural anthropology includes more research techniques than just ethnography.
People who are interested in pursuing ethnography as a career should start by studying cultural anthropology. If possible, they should take fieldwork opportunities when they arise in school, to see whether or not ethnography is something that they enjoy doing. A good ethnographer is able to calculate statistics, rapidly pick up new languages, and instantly assess a range of situations. Above all, ethnography is about observation and cataloging, and written communication skills are a strong asset for someone interested in this academic field. In the field or market research it usually involves home visits, accompanied shopping and product preparation viewing In Saudi Arabia doing market research is complicated and hence finding the best agency is critical for good fieldwork Even while doing Market research surveys in UAE or Iran or Sudan, the cultural nuances have to be kept in place
Currently Unboxed consulting is a market research consultancy that focuses on Qualitative Research and Market Research Surveys including Quantitative Research including Usability testing, Technology research and other forms of market research in Middle East, Saudi Arabia, Egypt as well as North Africa
About the Author
Unboxed Consulting is the brainchild of Dipen Mehta, a ESOMAR member and a veteran of over 1 years of Market Research and Consulting experience including a long stint in the Middle East. For more info visit : http://www.un-boxed.me

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Market Research in Middle East, Qualitative Research in UAE, Quantitative Research in KSA, Market Research agency in UAE, Focus Groups in UAE, Market Research in Egypt, Sudan, Iran, Saudi Arabia