Less Is More Pays Off Big

April 23, 2010 - PRLog -- Okemos, MI —  The Preppy Princess™, a fast-growing online retailer, today announced that it has received an All-Star Award from Constant Contact®, Inc., a leading provider of email marketing, event marketing, and online survey tools for small organizations.  http://www.PreppyPrincess.com was selected for meeting Constant Contact’s best-practice standards for the use of Email Marketing throughout 2009.

“Our email philosophy is very simple: We respect our customers”, says Susan E. Kelley, The Preppy Princess president, “We refuse to submit them to a barrage of meaningless emails. With an average 50% open rate compared to the email industry average of 18% it’s clear that the “less is more” approach resonates with our customer base.”

The Preppy Princess received the award for demonstrating best practices in the effective use of Constant Contact Email Marketing in the following areas:

•   Frequency of campaigns
•   Open rates
•   Bounce rates
•   Click through rates

“Our customers work hard to build strong relationships with their customers through email marketing and some, such as The Preppy Princess, truly excel in this effort,” said Gail Goodman, CEO, Constant Contact. “We’re proud of the role we play in helping The Preppy Princess be successful and we look forward to continuing to assist the company with its marketing efforts.”

About The Preppy Princess, LLC
The Preppy Princess™ is an online boutique carrying personal and home accessories, including paper products in classic motifs from Lilly Pulitzer and Whitney English. The Company’s exclusive designs in seersucker, custom-made madras and grosgrain ribbon are setting new standards in preppy style.
http://www.PreppyPrincess.com and http://ThePreppyPrincess.wordpress.com blogsite are wholly owned trademarked properties of The Preppy Princess, LLC, a Michigan-based private corporation. To learn more visit http://www.PreppyPrincess.com or call 877-353-7737.  

About Constant Contact, Inc.
With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, nonprofits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company  with offices located in Waltham, Mass.; Loveland, Colo.; and Delray, Fla. To learn more, please visit http://www.ConstantContact.com or call 781-472-8100.

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Our online shop features the finest gifts from Lilly Pulitzer, Jonathan Adler, Kiel James Patrick, Whitney English, Boatman Geller and more Preppy lines. Find great personalized stationery, eco-friendly totes, customized belts and gifts for Preps of all ages at PreppyPrincess.com.