Nissan Diesel America Announces Name Change

Nissan Diesel America Announces Name Change effective May 1, 2010
By: Brian Wagner
 
April 23, 2010 - PRLog -- As a part of the company’s 25th Anniversary Celebration, Nissan Diesel America’s president, Dayle Wetherell announced today that Nissan Diesel America’s company name will become UD Trucks North America, Inc. effective May 1, 2010.  The change to UD Trucks North America, Inc. is part of a new branding strategy being implemented by the company and complements the recent name change of its parent company from Nissan Diesel Motor Company, Ltd. to UD Trucks Corporation.  

In conjunction with the name change, a new brand identity strategy will incorporate a re-designed UD Trucks logo and service mark, as well as plans for new dealership brand identification for the UD Trucks product line.  Wetherell said, “We will strongly promote UD Trucks North America and the UD Trucks brand of medium-duty diesel trucks, which is one of the Volvo Group brands in North America.  We will build on the UD Trucks reputation for Ultimate Dependability which has been the foundation of our history for over 25 years.”  

UD Trucks North America, Inc. headquartered in Irving, Texas is the U.S. Distributor for the UD Trucks line of medium-duty diesel truck chassis manufactured by UD Trucks Corporation at the company’s manufacturing operations in Japan.  For more information contact Brian Wagner-Director of Marketing at 972-756-5533 - or via e-mail at brian.wagner@udtrucksna.com.    For more information about UD Trucks North America, Inc., visit http://www.udtrucksna.com
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