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Ronald McDonald Beats the Burger King in Chatroulette Smack Down
In hosting the McDonald’s vs. Burger King Chatroulette smack down, MyBrandz, the independent Web service for brand fans, wanted to see which brand consumers chose to connect with most using Chatroulette.
The results were close, but Ronald McDonald averaged longer conversations—
In this informal test, MyBrandz pit McDonald’s and Burger King against one another to see which brand consumers love more.
Masquerading as Ronald McDonald and the Burger King, members of the MyBrandz team attempted to hold conversations with users all over the world. The mascot holding the longest average conversations over a seven hour period won.
“The longest conversation lasted 18 minutes and 36 seconds and was between Ronald McDonald and a female consumer,” said Eran Gefen, MyBrandz CEO. “As can be expected, when using Chatroulette, the experiment generated responses ranging from funny to bizarre – by the end of one conversation, the consumer admitted to getting over her fear of clowns.”