Ronald McDonald Beats the Burger King in Chatroulette Smack Down

In hosting the McDonald’s vs. Burger King Chatroulette smack down, MyBrandz, the independent Web service for brand fans, wanted to see which brand consumers chose to connect with most using Chatroulette.
 
April 22, 2010 - PRLog -- New York and Tel Aviv, Israel—April 22—In hosting the McDonald’s vs. Burger King Chatroulette smack down,  MyBrandz, the independent Web service for brand fans, wanted to see which brand consumers chose to connect with most using Chatroulette. As companies constantly seek new venues to connect with customers, Chatroulette has gained prominence in everything from mainstream media to a feature turn on South Park.

The results were close, but Ronald McDonald averaged longer conversations—3.2 minutes—than Burger King’s 2.3 minute average. The purpose of the experiment was to see how consumers would react to a face-to-face encounter with their favorite pop-culture fast food icons, since it’s only a matter of time until companies will start using this medium to reach consumers.

In this informal test, MyBrandz pit McDonald’s and Burger King against one another to see which brand consumers love more.

Masquerading as Ronald McDonald and the Burger King, members of the MyBrandz team attempted to hold conversations with users all over the world. The mascot holding the longest average conversations over a seven hour period won.

“The longest conversation lasted 18 minutes and 36 seconds and was between Ronald McDonald and a female consumer,” said Eran Gefen, MyBrandz CEO. “As can be expected, when using Chatroulette, the experiment generated responses ranging from funny to bizarre – by the end of one conversation, the consumer admitted to getting over her fear of clowns.”

Visit http://mybrandz.com/macvsbk/ to view the video of the experiment.
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