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| 1000heads in plagiarism claim over Chip Shop Awards work1000heads has been spreading social media mischief in this year’s 'Chip Shop Awards' nominations. For the ‘Best Use of Plagiarism’ category, they took last year's winning entry - 'The Sun Does The Economist' – and re-entered it as its own.
By: www.1000heads.com Word of mouth (WOM) marketing specialist 1000heads has been spreading some social media mischief in this year’s 'Chip Shop Awards' nominations. For the ‘Best Use of Plagiarism’ category, the company took last year's winning entry - 'The Sun Does The Economist' – and re-entered it as its own. As soon as the cheeky entry was posted as a nomination online, the original creator of the advert reacted: “So will the plagiarism ad be judged on the ad itself or simply the audacity of the entry?" As the buzz spreads online, 1000heads is standing by its audacious strategy - but have offered to buy the original author a box of cupcakes if they win… # # # About 1000heads 1000heads is the world’s largest dedicated word of mouth (WOM) company. It helps leading organisations such as Nokia, 3 mobile, STA travel, Cancer Research UK and Universal Music, understand how they’re perceived through its WOMtrak social media listening platform. Using this insight and analysis, 1000heads helps its clients engage in direct conversation with consumers. Click on www.1000heads.com for more information, or contact Tim Denyer on +44 (0)20 3206 2000 tim.denyer@1000heads.com 1000heads media contact: James Godwin +44 (0)1235 834277 james.godwin@ End
Page Updated Last on: May 19, 2010
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