Dish Jeans Loosens Up The Denim Silhouette For Summer With A Trio Of Flares With Flair!

April 19, 2010 - PRLog -- April 19, 2010 – The fashion toward skinny jeans may be wearing thin. Trendspotters in Los Angeles, the epicenter of celebrity jean style, are buzzing about the return of the wide leg as the next big thing and Dish Jeans is at the forefront of the look with a trio of flared styles that accommodate a diverse range of fashion statements.

“Dish provides on-trend style and fit for women of all figure types and style sensibilities,” says Dish Jeans Creative and Design Director Donald Johannesson. “We’ve always included a wider pant leg in our assortment to some degree and we’ve been big on the look for two seasons now, so it’s nice to see the flare getting its time in the spotlight. Women have been ‘over-skinnied’ so it’s time to freshen the silhouette.”

Fashion cycles are polar by nature and the reign of ‘80s-style skintight jeans is being supplanted by a dramatic shift toward a modified Seventies flare recalling the relaxed, easy style of “Charlie’s Angels” and iconic blonde supermodels of the era such as Cheryl Tiegs and Patti Hansen.

Dish Jeans offers a 21st Century take on the classic ’70s flare with three core styles available at independent retailers throughout North America:

•   Deseray is Dish’s flare for the woman who wants a bit more room in the leg and prefers her denim dark for an extra-slimming look. Cut slightly fuller for a thigh that flatters a wide range of body types, Deseray has a leg opening that measures 21 inches.

•   Jane, Dish’s trouser flare, has a great slimming effect, running leaner in the hips and thighs and widening out from the knees to a fuller flared opening measuring 21 inches. Jane has a pitched waist sitting low on the hips with a slightly raised back.

•   The third of Dish’s fabulous flares is Impala, a super-flattering jean with darting in the back instead of a yoke for a fanny-lifting effect that makes the style a modern version of the disco jean.  This sexy style has a 20-inch opening in the leg.

Dish Jeans offers premium denim quality at accessible prices ranging from $88 to $108. Sizes include 24 through 34.

About Dish Jeans Ltd.
Founded in 1998 as a surf lifestyle brand then purchased in 2001 by denim industry veteran Gary Lenett, Vancouver-based Dish Jeans Ltd. manufactures and markets the contemporary women’s brand Dish Jeans, DESI, a line of stylish denim with functional benefits for women ages 35+, and the newly launched DRT Jeans for men. Dish Jeans Ltd. distributes premium quality denim and sportswear with accessible retail prices at independent retailers throughout North America. For more information, visit www.dishjeans.com.

EDITORS:  High-resolution images of the Dish Flare Jeans are available upon request.

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