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Follow on Google News | Market Report, "Cloud computing costs in perspective", publishedRecently published research from Ovum, "Cloud computing costs in perspective", is now available at Fast Market Research
For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: SUMMARY Impact Ovum view Cloud computing's focus on cost is part of a wider cost scrutiny effort Public clouds can lower costs, but need to be scrutinized Practicality is more important than lower costs IaaS, PaaS, and SaaS are converging from a pricing and licensing perspective Private clouds are emerging to make the internal data center more cost-effective Hybrid clouds are the way to go but will be complex Key messages Enterprises need to scrutinize and adapt to public clouds' cost characteristics Public clouds have attractive cost characteristics Lower costs via economies of scale Lower upfront and operational costs Affordable IT for all Public clouds turn capex into opex Public clouds widen the case for opex A shift should be handled carefully Public clouds' cost attractiveness is not that straightforward It depends on the type of public cloud offering It depends on the market dynamics behind the public cloud offering Public cloud service costs quickly add up The transition to public clouds needs to be managed from a cost perspective Procurement specialists need to adapt and update their skills Technology use needs to adapt to public cloud specificity Architects and developers need to understand the cost implications of their actions Difficulties will fuel a backlash Practical considerations trump economics when it comes to public clouds Cost savings are not the most attractive characteristics of public clouds Speed and ease of procurement are more attractive than lower costs Lower risks and flexibility are more attractive than lower costs Focus is more attractive than long-term costs New technology and efficiency are more attractive than lower costs PUBLIC CLOUD COSTINGS EVOLVE, NOT ALWAYS AS EXPECTED OR FOR THE BETTER Evolution will not result in complete commoditization Commoditization is the name of the game - within limits IaaS will remain the most commoditized PaaS is less likely to be commoditized than IaaS SaaS competition, rather than commoditization, will keep prices down From upfront license to subscription to PAYG, and back SaaS is part of the software market's move to subscription licensing IaaS and PaaS move one step further to PAYG SaaS will take one step towards PAYG IaaS and PaaS will take one step backward to subscriptions SaaS will shift from price to licensing flexibility Free-to-use offerings will remain limited Towards more price transparency - within limits More detailed, easier-to-find pricing All-in-one pricing Less discount leeway Increasingly complex From pay-as-you-go to "pay-as-you- Public cloud price diversification will be limited by IT systems Vendors are still feeling their way Focusing on operational efficiencies to bring costs down Better pricing management systems Improved usage metering and billing systems PRIVATE CLOUDS PUT PUBLIC CLOUD COSTS IN CONTEXT Private cloud: a cost-centric notion Boosting data center economics Putting public cloud cost-effectiveness in context Private clouds: the larger, the more cost attractive McKinsey is right: pull your data center together first Put your efforts in context Cost management is getting more complicated On-premise software vendors fight public clouds with new financing and pricing options More needs to be accomplished, and vendors will find it hard to cope Hybrid clouds make the situation even more complicated Enterprise users need better systems to manage both public and private clouds An asset lifecycle approach is key The objective of automated cloud auctions is far away RECOMMENDATIONS Recommendations for enterprises Analyze your figures Opex is not a panacea Train specialists and adapt systems, processes, and metrics Recommendations for suppliers Get ready: train specialists and adapt systems, processes, and metrics Mix and match pricing and licensing approaches Compare your organization to its peers rather than on-premise alternatives Use free-to-start offerings to boost adoption APPENDIX Further reading About Ovum Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. End
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