New Book Shows Business Leaders How To Transform Any Business Into A Leader

April 15, 2010 - PRLog -- Newport Beach, CA.  The newly published book by veteran executive, Joseph Taricani, “The Hello Culture,” provides a key solution to success for executives and business owners to turn any business into an industry leader.  The book explains how to tap into a remarkable power simply by ensuring that employees say hello to and actively engage customers, vendors and other employees.  Not only will “The Hello Culture” program positively enhance customer loyalty and boost employee morale, but it will ultimately make any business extraordinary in the eyes of its customers.  Although simple on its face, “The Hello Culture” outlines some of the challenges employers face in its implementation and provides the methods to overcome these obstacles.  An invaluable and inexpensive tool for any size business, the book takes business leaders on a step-by-step transformation process and teaches them how to encourage employees to adopt the program that will make any business a go-to brand.  
 
“Lots of companies try to be customer-focused, but few actually get there.  Joe Taricani’s “Hello” shows how a corporate culture that puts connecting with the customer first can achieve extraordinary results.  “Hello” is a must-read for start-ups; for companies that need a competitive edge in a crowded market; for any company that wants an enduring place in their customers’ hearts and minds,” said Dr. Carol Barash, PhD, Chief Strategy Officer, Narativ Inc.
 
As part of the national launch, the author analyzed the top 4 Hello businesses in the US, including:  The Four Seasons Hotels, Apple Stores, Nordstrom and Central Market.  On the Hello Culture website, www.thehelloculture.com, executives and business leaders are encouraged to nominate businesses from across the US in search of the next top business.  The top 5 nominations will be chosen and each business will be given a page on the book’s website to detail why they deserve to be on this remarkable list.  Website visitors will elect the winning company.  Nominations will be accepted on the website through August 30, 2010. Nominations may be submitted by officers, partners and employees of companies, as well as their customers, clients and patients.

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The Hello Culture is book written by author, Joseph Taricani. The Hello Culture teaches a simple method that makes customers more loyal and employees remarkable. Hello Culture businesses crush their competition and attract highly talented employees.