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Whittemore Addresses Integrated Social Media Marketing During Coverings 2010
Whittemore joins Perron and Friederichsen for Marketing In a Recession 101, an educational session offered during Coverings 2010 in Orlando FL on April 30th, when she will address integrating social media marketing into traditional marketing during
By: C.B. Whittemore
Marketing In a Recession 101 takes place Friday, April 30th, 2010 from 8:30am to 11:30am. Christine joins Scott Perron of Big Bob's of America and Paul Friederichsen from Brand Biz, Inc. in a marketing 'how to' session during which they help a fictitious retailer solve problems and apply marketing tools. Retailers attending will learn how to make the most of available marketing dollars in a down economy, including how to use social marketing to connect with customers in new and meaningful ways
“Many Coverings attendees have questions about gaining a competitive edge given today’s environment,”
The 3-part, 3-hour workshop takes participants through today’s business, branding and marketing issues, and offers real solutions for making marketing efforts and dollars work harder in today’s economy. Part I: Branding Basics – foundational to everything – from identity to positioning in the marketplace. Part II: Advertising & Promotion – sure fire strategies and tactics to use. Part III: Social Media – the hottest way to communicate and bond with customers.
Coverings educational sessions are available to attendees free of charge. For information about Coverings 2010, visit www.coverings.com
For information about Simple Marketing Now, visit http://SimpleMarketingNow.com. Or, simply contact Whittemore at cbwhittemore@
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About Simple Marketing Now LLC: Simple Marketing Now is a marketing communications consultancy that provides organizations with the right combination of traditional marketing and new and digital tools to improve the customer experience and build brand. Simple Marketing Now issues the Social Flooring Index - http://www.SocialFlooringIndex.com - which monitors the social state of the Flooring Industry. For more information, visit http://SimpleMarketingNow.com.