Cheaper Household Utilities At Very Discounted Rates

April 6, 2010 - PRLog -- LRI Industry Report™
Utility Warehouse and
the Shakeout! boom
Will Utility Warehouse succeed in the new
boom of Network Marketing in the UK?
The ‘Shakeout’ stage of an industry’s Lifecycle is when fortunes are made. It is the development
stage that follows the wild and entrepreneurial ‘Growth’ stage when an industry is pioneered.
It is the stage when Nokia, Microsoft, Vodafone, Dell, Body Shop and Google became famous.
When the extra-ordinary growth and profi ts created extra-ordinary incomes. When owners and
company leaders got rich.
If an industry has major trends driving it, then it’s the Industry Lifecycle that provides the
simple answer to the question - When should I join an industry?
Joining an industry in the ‘Birth’ or
‘Growth’ stage has the greatest potential
to grow YET there is a 99% chance that
the business you joined will fail.
The best time to join an industry is
in the Shakeout stage [Point X]. The
business concept is proven and markets
pioneered. This is when the strong
companies strengthen their businesses
and sales explode.
Network Marketing
After its ‘Growth Stage’ boom pioneering 100 countries creating £50 billion in sales, Network
Marketing/Direct Sales has now fundamentally changed and now entered its Shakeout Stage
of Growth.
In the past twenty years of its ‘Growth’ stage, every country has been opened, nearly every
product and plan concept pioneered. The high ‘Growth Stage’ failure rate has meant that
Network Marketing has attracted negative public image.
After the recent boom in Network Marketing, some ask whether the growth opportunities are
now fi nished. Those who had a negative experience or know others who did not succeed, fi nd
it diffi cult to believe the industry could boom again. These people will miss out on a major
fi nancial opportunity.
The WFDSA chart of global sales in US$
[on right] clearly shows the global boom,
industry refocus period and now new
boom - 30% global growth in just 3 years.
What is does not show is that nearly every
country is growing.
A signifi cant development is that the
growth is lead by the big companies
rather than new companies. The major
reason for this is believed that the high
failure rate of new companies in the Growth Stage means that Network Leaders, the key driver
of growth, are only interested in secure successful companies.
The new SHAKEOUT boom means that Network Marketing is the ‘Right Place at the Right
Time.’ It is the perfect time to join the industry. Our only advice is that you must join a strong
company.
Utility Warehouse
Utility Warehouse has been a pioneer of using Network Marketing to acquire telecoms and
utilities customers looking for better value. The company has exploited the opportunities created
from the deregulation of these services, proven the power of its business and achieved marketleader
status. The company has launched a new growth strategy and success is likely due to:
1. The UK public now accepts that there are many alternative suppliers for telecoms and
utilities and signifi cant savings can be achieved without any supply quality issues.
2. There are signifi cant market changes in these product areas which will create confusion
in customers. As Utility Warehouse people can educate the customer, they have the most
powerful sales and marketing advantage in this market in the UK.
3. High consumer debt and rising costs ensures increasing numbers of people will look for
savings on basic spending such as Utility Warehouse’ services
4. Utility Warehouse has proven its ability to create attractive opportunities and its leadership
opportunity has created some of the highest paid incomes in the industry, which when
based on a stable customer base makes the opportunity uniquely powerful.
For the reasons above, LRI believes Utility Warehouse has a competitive and unique market
offer. In the UK, Utility Warehouse has not reached 10% of its potential size.
LRI is confi dent to predict that Utility Warehouse will be one of the companies to lead the
Shakeout boom in the UK. Sales of in excess of £500million are possible within a decade, limited
only by the company expansion programme and network leadership.
Ludbrook Research International [LRI] is a strategic research company focused on the Direct Sales and
hyper-growth industries. Edward Ludbrook is recognised as a world authority on the industry of Network
Marketing and Network Leadership, who has sold more than 2 million books and audios in 20 languages. His
new industry book - ‘Shakeout!’ explains the facts about why Network Marketing is booming again. For his
FREE online newsletter go to www.ludbrook.com. UK book supplier – www.knowledgeisking.co.uk.
LRI or Mr Ludbrook has no fi nancial involvement with Utility Warehouse. The company or its representatives
has not paid for or endorsed this independent report.

For more information and how to join visit us at:- www.telecomplus.org.uk/cheaperpower

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