Increased Awareness of Indoor Air Quality Health Risk Prevention Drives a Price Cut for Members

March 30, 2010 - PRLog -- Houston, TX – Today Fresh Air Club (http://www.freshairclub.com) Chief Executive Officer Joni Bock announced new pricing to go into effect later this week as part of a coordinated effort with suppliers and shipping partner, FedEx, to reduce the overall costs to Members.

“Our goal was to make our service less expensive than customers having to go to a big box retailer or hardware store, and at the same time provide the convenience of home delivery. We even have made our Fed Ex shipping free on all orders”, cited Joni Bock, Fresh Air Club’s CEO. “We are excited that in these current economic conditions, we are still finding ways to save our Members money - because I believe that fresh air at home is paramount to the health and well-being of Americans. It is such simple, preventative step we can all take to ease health-care costs in this country and reduce our energy consumption as well.”

The pricing change will be retro-active to all current Members’ plans and will be automatically be credited on the next auto-shipment of replacement air filters. Current Members will be notified by email of the price reduction. The new pricing will be updated on the FreshAirClub.com website for all of the service plans offered.

“In just a year and a half, we have revolutionized our own business model – and there are no signs of us slowing down. We will continue to deliver the replacement air filters that consumers need to keep the air inside their homes pure, fresh and safe,” said Marc Tillery, President and CFO. “We want to make sure our Members always get the best value for their hard earned dollar – and we are thankful that our partners understand that is a priority for us.”

Thanks to rapid consumer adoption to this new scheduled model of receiving replacement air filters for the home via “to your door” delivery every 30, 60 or 90 days and improved efficiencies in operations, the Fresh Air Club is reducing its price per air filter by at least 10%. Members on the Enhanced 60 and the Elevated 30 plans, and those with multiple filters in their homes, will see even greater discounts as the new pricing is based on frequency of delivery, number of filters in the home, and the introduction of free nationwide shipping per order. In addition, there will be a lower Fed Ex flat rate that will apply to the optional recycling service for dirty filters when elected by the member. This new shipping model, which is a product of the FedEx partnership, will drastically reduce the costs to all Members.

“This new pricing has made our service more available to the elderly on fixed incomes and those in economically depressed areas where people may not be thinking about their indoor air quality and its impact on their health”, said Ms. Bock. “Our intention was for price not to ever be a barrier, and for the overall cost to be cheaper than the time, gas, and costs of buying your air filters at a store. Breathing healthy air inside your home should be a choice everyone can afford to make.”

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About The Fresh Air Club
The Fresh Air Club (http://www.freshairclub.com) is the America’s favorite residential replacement air filter delivery and recycling subscription service, offering its Members scheduled shipments of high efficiency, MERV 11-rated filters on a 30, 60, or 39 day plan through-out the year to help their families keep their indoor air quality fresh, clean, and free from harmful pollutants while at the same time recycling each filter through an innovative pre-paid return and tracking system that results in 0% local landfill impact. The company's appeal and success is centered on the convenient and eco-friendly business model that addresses poor indoor air quality of homes - one of America’s top 5 risks to public health, according to the Environmental Protection Agency – and the requirement for more companies to offer “green” solutions.

The Fresh Air Club has revolutionized the way people change their home air filter - by bringing the air filters directly to them on a recurring schedule so Members are reminded to change their filters, and recycling the dirty filters to reduce the impact on our environment. The site opened after a month of beta testing with initial customers in Texas, Colorado, and Oklahoma. The program is available in the continental United States with offices located in Houston, Dallas, and Austin, TX. The business processes of the company are U.S. Patent Pending.

Leading the Fresh Air Club is Co-Founder and Chief Executive Officer, Joni Bock, whose background includes serving as a nurse for 10 years, along with a number of senior management positions with Providian, Dell Computers, and Wotlers Kluwer. Fellow Co-Founder and Chief Filter Officer Marc Tillery is a residential construction and HVAC specialist associated with running a successful residential and commercial construction company, formerly Apex Construction Services.

With today's busy lifestyles, general health awareness, and consumers demanding more value and “greener” alternatives, it's no wonder that The Fresh Air Club has become the preferred method for maintaining the quality of air at home. You may visit the home page at www.FreshAirClub.com for more information, service plans, and enrollment.

© 2010 Fresh Air Club, LLC. All rights reserved. Fresh Air Club, the Fresh Air Club logo, and Fresh Air University are either registered trademarks or trademarks of Fresh Air Club, LLC in the United States. All other trademarks are the property of their respective owners.


Safe Harbor Statement
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. The company cautions that these forward-looking statements are further qualified by other factors. The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.

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America's favorite home delivery and recycling subscritption program for residential air filters. The program includes home air filters shipped directly to your door every 30, 60, or 90 days. Then use the pre-paid postage to return the dirty filter to our recycling center.