Panda Licorice Survey Shows High-Tech Car Games Stunts Children's Social Development

Panda Licorice survey reveals a shift from traditional car games to high-tech alternatives. Psychologist Dr Holmes says electronic games stunt a child's social development.
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March 30, 2010 - PRLog -- "Are we nearly there yet?" high-tech car games are bad for children's social

With Bank Holiday weekends on the horizon, findings from a new survey show that traditional car games such as 'I Spy' have fallen out of fashion and are being replaced by high-tech alternatives, which are stunting children's social development.

Ahead of the Easter break and May Bank Holiday, where *54% of Brits hit the
roads, Panda Licorice asked 1,098 parents what they did these days to keep their kids entertained on long car journeys.

Portable games consoles, such as the Nintendo DS and Sony’s PSP, came in as the top entertainment devise used by 49% of the parents polled to keep their kids quiet while in the car.

Manchester Metropolitan University Psychologist Dr David Holmes said:
"Electronic distractions, such as, Nintendo DS and DVD players are not
interactive so do not help children with their social development and can
actually make them feel car sick.”

It seems the classic car game of I Spy has fallen in popularity taking just 5%
of the vote while reading a book scored just 1% - although 10% use audio-books such as Harry Potter for younger children.

The family singsong has fallen out of favour too with only 4% of parents joining their kids in renditions of ‘What shall we do with the drunken sailor?” and other favourites.

Dr David Holmes continues: "Traditional games help children develop their social skills - diplomacy, turn-taking, loss of inhibition, listening, sharing of wit and wisdom
and ultimately building a family rapport. Games can help make the journey
interesting for all the family, and arriving may seem like a disappointment.

"I recommend playing quizzes, the Last letter game, Twenty questions and Car
registration number games."

The results  showed 21% use an in-car or portable DVD player and 15% listen to a personal MP3 player such as an iPod.

The Top 10 for in car entertainment:

1. Nintendo DS
2. Sony PSP
3. In-car / portable DVD
4. MP3 / iPod
5. Audio Books
6. Singalongs
7. I-Spy
8. Number plate game
9. Last letter game
10. Books

Panda Licorice spokesperson Lisa Gawthorne said: “Portable gaming systems
came out as the clear choice for in car entertainment for kids and it seems MP3
players are a popular choice for teenagers.

“Unfortunately, activities all the family can join in together have fallen in
popularity, which is a real shame as it suggests parents are interacting less
with their children.”

This supports the findings from Childwise which found that kids cram in 6 hours of screen time per day with games consoles, internet activity and MP3 players, which is building a barrier between parents and children.

One trend that remains constant and is seen as an essential part of any car
journey is a big bag of sweets. However, sugar rushes may have your kids
bouncing off the walls inside the car. Combine this with the frustration of
sitting in traffic jams and you’ll soon feel your blood pressure rising.

Panda Licorice on the other had is a fat-free, healthy treat containing all
natural ingredients and ‘no nasties’. It has been suggested licorice can help
alleviate travel sickness and the herb's key therapeutic compound, glycyrrhizin,
stimulates the adrenal glands to nourish and balance the body in times of


For more information contact Rick or Emma at Smoking Gun PR,

0161 921 8164, or visit

Notes for Editors

*Statistics from esure

Panda Licorice is available from Tesco, Waitrose, Sainsbury’s, Boots,
Booths, Holland & Barrett, Julian Graves and most good independent health shops.

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Panda Licorice has been producing the world’s leading premium quality, soft eating, fresh licorice since 1927 and boasts an amazing 80 years of continued production at the all famous Panda Factory in Finland. The real original Panda Licorice flavour has always fascinated people everywhere with its soft, aromatic and deceptively delicious tones.

Over the years in response to an ever growing loyal fan base, the Panda range has grown from three original products born in health stores (Natural Bar, Multipack and Licorice Cuts) to an impressive range of over ten mouth wateringly delicious products - making the brand No.1 for Licorice choice.

Panda is the original brand to pioneer the healthier confectionery category and it continues to lead the category year-on-year as more consumers become aware of their health and seek out those perfect healthier, guilt free, great tasting treats.
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Page Updated Last on: Mar 30, 2010

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