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Follow on Google News | European Meeting & Incentive Forum Spring 2010 Hosted in new Madrid HotelHosted buyers will experience impressive new hotel whilst meeting face-to-face with top international MICE suppliers
By: Meeting & Incentive Forums The European M&I Forum Spring will allow European hosted buyers to experience the new and luxurious 474-room hotel, one of the newest members of Great Hotels of the World. (http://www.ghotw.com/ “Marta Tarrago, director of sales at Eurostars Madrid Tower comments, “Our goal is to be recognised within the industry by offering exceptional quality. Hosting the M&I Forum at the hotel will give us the opportunity to showcase our hotel, reach a wider audience and build strong relationships with buyers.” The M&I Forums, which bring together corporate and agency buyers and suppliers in the MICE industries in Europe, the USA and Asia, have experienced significant growth over the past year with over 280 exhibitors and 380 buyers taking part in 2009. The popularity of the Forums is increasing as buyers and suppliers realise the importance of face-to-face meetings during times of economic uncertainty and the value that the events bring. A total of 75% of buyers attending the European M&I Forum Spring are new attendees including Grass Roots, WorldEvents, Zibrant, American Express, Nike, Next level Pharma and the World Medical Association. Many new suppliers are also attending including Pullman Paris, Accor Netherlands, Austrian Airlines, Barcelo Hotels and Berlin Convention Centre. Howard Cohen from Global Cynergies, Hungary (hosted buyer) comments, “The format of one-on-one appointments genuinely provides meetings of quality, with the opportunity to have a clear and uninterrupted discussion with each supplier. This makes the appointments at the M&I Forum far more useful and productive than any of the big MICE trade fairs." Daniela Pastorelli from Gran Meliá Salinas (supplier) adds, "It was our first time at the M&I Forums and we were really impressed by the quality of the buyers, the organisation and the networking. The balance between one-on-one meetings and networking was ideal, and the four-day programme was very dynamic. We got four requests onsite and a couple more just after, so we have already integrated the M&I Forums in our 2010 budgets." The dates for this year’s M&I Forums are as follows: Asian Meeting & Incentive Forum Spring, April 25-27, Bangkok, Thailand European Meeting & Incentive Forum Spring, June 15-19, Madrid, Spain Asian Meeting & Incentive Forum Autumn, September 12–14, Kuala Lumpur, Malaysia USA Meeting & Incentive Forum, September 19-23, Florida, USA European Meeting & Incentive Forum Autumn, October 26-30, Cannes, France For more information on Meeting & Incentive Forums or to register as a buyer or supplier visit http://www.mi- # # # Meeting & Incentive Forums (http://www.mi- The M&I Forums offer MICE suppliers the opportunity to attend an event with vetted, hand selected MICE buyers, all of whom have confirmed budgets to spend. Participating suppliers conduct a series of private 20-minute meetings with qualified buyers during the four-day events. Buyers attend the events for two days and can choose which dates they prefer to attend. All meetings are pre-scheduled, with the buyers themselves booking the appointments so that the suppliers can be assured of their genuine interest in the product. Networking opportunities are presented throughout the events including lunches, refreshment breaks, Champagne receptions, gala dinners and social activities which are also included. Big Worldwide also operates Great Hotels Organisation, a sales and marketing company for independent hotels. End
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