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Profiles by Frameware introduces “The Cellini Collection.”
Profiles by Frameware, a division of Frameware, Inc., unveils “The Cellini Collection”, an exclusive line of moulding, at the West Coast Art & Frame Show in Las Vegas.
The ‘Cellini’ Collection, whose name was derived from a famous artist of the Renaissance Era known for his metal sculptures; includes a new six (6) profile offering of Modern and Classical ultra slim profiles that can’t be achieved with traditional wood mouldings without compromising the strength and integrity of the framed unit. The slim designs especially compliment modern, contemporary and classical pieces allowing Art to be the main focus.
The ‘Cellini’ Collection was debuted at the WCAF Show in Las Vegas and was met with widespread enthusiasm. “This collection has been in development for 3 years and is now at a point where it’s available to bring to market.” said Mark Pfund, Vice President of Profiles by Frameware.
This exclusive line is being offered to OEM’s, distributers, contract framers and manufacturers through Frameware’s international network of approved vendors.
For further information about Frameware Inc., Profiles by Frameware and/or any of their products, which primarily includes hardware for metal, wood, mica and plastic picture frame mouldings, please visit our website:
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Frameware Inc. began in a small facility of less than 4,000 sq. ft. located in Clifton, NJ by Carmen DeLuccia. Carmen began the company with 4 employees in 1985. By 1994 his son Dean DeLuccia had joined him in the business and they moved their operation to Fairfield, NJ to a 20,000 sq. ft. facility. At this time Frameware Inc. employed approximately 40 people.
Frameware began publishing a yearly catalog and by 2002 became one of the first companies in the picture framing hardware industry to post a website. Frameware then established an e-commerce site and has very successfully sold its products to a growing online community at discount prices for several years now.
As of 2009 several employees have been with the company for over 15 years. In addition to its membership with the NJBIA, Frameware has received awards by such Institutions as the Museum of Ancient and Modern Art.