Australia – Where Have all the Flowers Gone? Have the Seasons Changed?

So where have all the flowers gone? Have the seasons changed? I am not certain of what is happenning overseas, but most certainly there has been a change and it is affecting the Australian cut flower industry.
By: MaxTheFlowerGuy |
March 26, 2010 - PRLog -- I am involved in the flower industry every day and live on a flower farm, yet for the life of me I cannot see more than a few flowers here and there. This seems an amazing thing that has occurred within the Australian flower industry.

For the past few weeks flowers have been becoming more and more scarce on a day by day basis. Our staff having shot off into the greenhouses in the morning and are back at the packing shed well before it’s time for morning tea. Other flower farms, growers and wholesalers seem to be having the same issue also.

Predominantly, we grow lilium (mostly oriental lily), zantedeschia (calla and arum lily) and alstroemeria (peruvian lily) – as well as a few other flower varieties. Other growers of these same flowers are also experiencing a huge reduction in production. In addition to just these flower lines we have reports from across the flower industry of a huge shortage in supply, during a period when we usually have abundant supplies of buds and blooms – after all it is still wedding season!!

Besides the flower types already mentioned there seems to be an acute shortage of roses, tulips, freesia, carnations and a range of other day to day basic essentials that florists need to just have their customers basic requirements and relay service orders met. I know this is presenting a very big challenge for us as suppliers into the wholesale florist industry, direct to florists and also to the public. I can imagine a lot of brides out there who are being disappointed with the non-availability of the flowers they were after for their wedding, as well as other event and special occasion flower requirements.

One of the very interesting aspects of this downturn in production of flowers locally (we are in the Dandenong Ranges / Yarra Valley Horticultural area east of Melbourne Victoria) is that the same problem is being replicated throughout the major flower growing areas of Australia.

One of our specialised event and wedding florists in Queensland made a special trip into the wholesale flower market in Brisbane to get some extra flowers for her event this weekend after we had called to advise that we would not be able to supply the flowers she had ordered. Soon after getting home from the market she gave us a call and said she then knew what we were talking about when we said there were no flowers around, as there were almost no flowers at the market and what was there looked a bit sad.

This report from Queensland follows from a report back from a local rose grower earlier in the week, after he ventured into the National Flower Centre at the Melbourne Markets. He had made the trip into the big smoke to see if any of the other rose growers had much product and to see what the quality was looking like. Not surprisingly after he returned from market and was having a chat with us he said he was amazed at the lack of flowers. A couple of buckets of tulips, a few second grade lilies here and there, a general lack of better quality product and almost all the trucks and trolleys being mostly empty. The difference from the norm is that there is usually hundreds of buckets and boxes of flowers and thousands of bunches across the market, most of which is usually of a reasonable quality.

This is not an isolated incident. There is usually a very big supply of flowers in Spring – the Spring flush. As the sunlight levels rise, the days get longer and temperatures increase there is usually a huge oversupply, as all of the plants flower madly and the crops speed up. This didn’t happen last year. The reduced production levels usually experienced in Winter, due to less light and cooler temperatures, lasted through Spring and almost into Summer.

So where have all the flowers gone? Have the seasons changed? I am not certain of what is happening overseas, but most certainly there has been a change and it is affecting the Australian cut flower industry. Stay tuned as we follow the happenings with the Australian flower market.

Discuss you issues with seasonal changes affecting flower production or growing and gradening in general at

# # #

At you can have flowers delivered direct from the farm. This ensures the freshest flowers, specials and next day free flower delivery.
The driving philosophy for the company has always been to produce quality flowers in a sustainable manner
Email:*** Email Verified
Tags:Environment, Flowers, Australia, Sustainability, Yarra Valley, Flower Growing, Climate Change, Wedding Flower
Industry:Home, Shopping, Agriculture
Location:Silvan - Victoria - Australia
Account Email Address Verified     Disclaimer     Report Abuse
Page Updated Last on: Mar 26, 2010

Like PRLog?
Click to Share