China: Education & Training Industry Overview of Emerging Tier II Markets 2008/2009 Update

New report "China: Education & Training Industry Overview of Emerging Tier II Markets 2008/2009 Update " available through Aarkstore Enterprise
By: Aarkstore Enterprise
 
March 25, 2010 - PRLog -- INTRODUCTION

The objective of this report is to provide an overview of the Chinese market for education and training, specifically language, IT, soft skills training, and children’s education. The focus is on key emerging markets beyond already established cities such as Shanghai, Beijing, and Guangzhou. All data and figures in this report are current through the end of 2007; 2008 figures will be released in quarter three of 2009.

EXECUTIVE SUMMARY

Market overview. China has one of the largest education systems in the world in terms of number of students, with more than 163 million students enrolled in primary and secondary schools at the end of 2007. In the training market, there are over 100,000 registered training companies; however there are thousands more training companies that are not legally registered. In general, the market is highly fragmented and quality of companies and programs varies considerably.

Impact of the economic crisis. China is experiencing an increase in unemployment levels, as a result of the world economic crisis. In order to become more competitive in the labor market, more people, including recent university graduates, are pursuing further study, creating significant opportunities in some education fields. However, consumers are becoming more particular in choosing their where they receive their education, limiting the opportunities for very small or less known institutions. Children’s education, language, IT, and soft skills training are the largest segments of the training industry.

Key segments. Children’s education, language, IT, and soft skills training are the largest segments of the training industry. While the English language market is characterized by fierce competition, the IT training market is now mainly dominated by a few large foreign-invested players. In the children’s education segment, the number of training institutes has increased rapidly over the last few years and competition is strong in Tier I and key Tier 2 cities. The soft skills training market on the other hand, is characterized by thousands of very small companies (often with only 1 or 2 people), only very few of which are well-known throughout China.

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