Innova Biosciences - Go Direct! Campaign 2

To provide greater awareness of how easy it is for scientists to label primary antibodies within their own laboratories; Innova Biosciences (Cambridge UK) has launched the second part of the Go Direct! campaign.
By: Brian Carpenter
 
March 23, 2010 - PRLog -- There are many benefits associated with direct labeling of a primary antibody, to name a few:

• Eliminates the need for the use of secondary antibodies thus reducing the number of incubation and wash steps – saves both time and money!

•In experiments whereby several antibodies are used simultaneously, cross species reactivity is not an issue as the primary antibodies can be labeled with different dyes.

• Commercial sources often do not have the correct antibody conjugated to the required label.  By directly labeling the antibody of interest yourself, this hurdle is easily overcome.  

Go Direct!

Direct labeling of antibodies greatly simplifies immunodetection techniques.  Without the problems of crossover and/or non-specific binding from secondary reagents it is far easier to obtain high quality results in techniques such as flow cytometry, ELISA, Western blotting and immunohistochemistry.  The Lightning-Link™ range, the World’s easiest to use antibody labeling kits, consists of over 40 different labels including enzymes, fluorescent proteins/dyes, tandems, biotin and streptavidin -

http://www.innovabiosciences.com/products/lightninglink.php

Seeing is believing! For a timed demonstration video of the Lightning-Link™ antibody labeling process, please visit -

http://www.innovabiosciences.com/products/lightninglinkvi...

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Innova is a pioneer in the field of antibody labeling (conjugates). We are best known for our one-step conjugation technology (Lightning-Link™) which massively simplifies the development and production of conjugates for immunodiagnostic reagents.
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