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Follow on Google News | Chicago Automobile Association partners with Automotive Internet Media Inc.Chicago, IL, February 16, 2009 – Just in time for the 2010 Chicago Auto Show, the Chicago Automobile Trade Association unveiled an all-new version of its highly acclaimed Web site, DriveChicago.com.
By: Mike McDonnell “Any statistics you read, from all the industry studies indicate that consumers are using search engines to shop for new and used vehicles,” said Kevin Mize, Chairman of the CATA. “With more and more consumers moving to search and with the market of steep online competition, we felt that we had to step up our SEO (Search Engine Optimization) The CATA chose to partner with Automotive Internet Media Inc. (AIM), a local Chicago online marketing company. “We are delighted to have relationship with CATA and DriveChicago.com,” “DriveChicago.com has been a local destination site since 2000. The goal of the redesign is about delivering more leads to the CATA members by developing the right SEO strategy,” said Michael McDonnell. “The process of SEO has changed and will continue to change. Buying keyword-rich domains, writing a few articles and tweaking the titles will no longer get you on the first page in search returns. What’s important to understand about SEO is there are no constants – no absolutes. At AIM, we understand that SEO is a moving target and our job is to continue to focus on the target.” More to come Over the next few months DriveChicago.com will continue to deploy new tools and features to enhance the user experience. The visual and interaction design of the site will be monitored and changed based on the popularity of each application. Once the consumer finds the site, the key is to optimize the user experience. About Chicago Automobile Trade Association The CATA is the nation’s oldest and largest metropolitan dealer association. The group has produced the annual Chicago Auto Show–now staged at McCormick Place–since 1935. The CATA’s membership is comprised of nearly 600 new car dealers and affiliated businesses. About Automotive Internet Media Inc. Automotive Internet Media Inc. (http://www.automotiveinternetmedia.com) headquartered in Chicago, Illinois, is a premier integrated media and lead distribution company. AIM encompasses an integrated network of highly specialized consumer websites that leverages search engine optimization to drive online traffic and connects digital advertising with our clients’ brand objectives. In only a short time, AIM is becoming a primary channel for automotive leads generated on the internet. With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other properties. # # # Automotive Internet Media Inc. (http://www.automotiveinternetmedia.com) End
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