How Can A Small Car Dealership Out Perform Its Bigger Competitors?

March 22, 2010 - PRLog -- To be competitive in today's automotive world, a dealership has to be constantly on the cutting edge of technology. As technology progress and advance at a blinding pace, there are few windows of opportunity a much smaller dealership can explore to maximize it's profitability and stability against it's bigger counter parts. This battle of David and Goliath is waged more often than you think, but with the help of proper I.T support and web marketing tools a smaller dealership today actually have a better chance of survival. A smaller dealership is usually made up with a team of elite players, they are nimble, fast to react and adapt to the ever changing economical landscape. One of today's major technological challenges for the automotive industry is the speed of information transfer. What I mean by this is how quickly a dealership can publish its inventory accurately online to maximize their web exposure. As consumer behavior changes almost as quickly as the technology, it is crucial to find your suitable buyer with the least amount of time wasted in the process. The bigger dealers usually have a suite of tools consists of inventory management, web hosting, CRM solutions and more. But because of the hefty price tag attached to these systems, a smaller dealer wouldn't have access to these tools. Instead they rely on third party service providers to fill this technological gap.

Today that is no longer the case, there is a system on the market designed almost exclusively for the small guys, or the used car department. This tool is called Dealer Elite CRM, a desktop based inventory management, call tracking, lead management, reporting and user management tool all roll into one. Wrapped with today's latest server, database and client side technology, this all in one solution is crucial for the small dealerships. Imagine is you are able to publish your inventory online in real time, drill vertically into your sales person's performance, and transfer your latest lead to your most effective sales person.

This article is brought to you by Dealer Elite CRM, your affordable DMS or CRM solution provider. To visit us online please go to http://www.dealerelites.ca

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Dealer Elite CRM is a Canadian based CRM and DMS solution provider, cutting edge technology at very affordable prices. Visit us online anytime at http://www.dealerelites.ca