Musto set to pull Boat Show crowds

March 22, 2010 - PRLog -- Marine apparel brand Musto is set to introduce a new audience to its corporate offering after being named official clothing supplier to the Sydney International Boat Show (SIBS).

The agreement, officially signed late last week, will see the Northern Beaches-headquartered brand dress all SIBS organisers, staff and volunteers with as many as 80 individuals set to done items from Musto's sought after polo, jacket and shirt corporate collection.

The event's 2010 instalment, staged at The Sydney Convention and Exhibition Centre & Cockle Bay Marina in Sydney's Darling Harbour, marks the 15th year that Musto has supported the popular trade and consumer show run by the Boating Industry Association's NSW branch.

As part of its commitment to the July 29 to August 2 event, Musto will also stage a daily fashion parade showing off existing product as well as offering a sneak peak at its new season lifestyle and sailing ranges launching instore early next year.

Fellow exhibitors, as well as the general public, will also be afforded the chance to take a closer look at Musto's offering - while also securing some great buys - after the brand agreed to take a stand in the annual event's 25,000 square foot exhibition area.
It intends using the event, the 43rd annual, to debut its new range of Sardinia and Corsica jackets.

Musto managing director Duncan Curnow said the signing of the agreement marks the single largest sponsorship agreement undertaken by the brand each year. Curnow said Musto was delighted to have been selected to partner the show's organising committee.

"SIBS is the largest boat show in the Southern Hemisphere. We are thrilled to be able to play our part in ensuring its ongoing success," Curnow said.

# # #

ABOUT MUSTO
Established in 1965 by British Olympic sailing medallist Keith Musto, the Musto brand has revolutionised technical outdoor clothing. It is now ensconced as the world's No.1 technical sailing and country brand, offering high-spec technical quality, unique dedication to detailing and an authenticity of British design and engineering. In recent years Musto has also added equestrian and shooting arms to its core range, building on its reputation as a brand synonymous with quality, durability and reliability. Today Musto, which was recently awarded two Royal Warrants for its long-standing service to the Royal Household, is sold across more than 20 countries globally.