March 21, 2010
-- It is becoming common knowledge in marketing these days that "personalized letters and emails achieve better response rates than mass produced generic letters and emails" says Neville Pettersson the producer of http://www.mailmergeguide.org/
"However, there is no need to pay costly subscriptions to marketing and software companies when the same job can be done with software ALREADY on your own computer!" exclaims Neville. Mail Merge as part of Word 2003 and 2007 can be used to print mass personalized letters and send bulk personalized emails at the click of a button. This is a great free marketing tool which is readily accessible to anyone with Microsoft Office. Previously, when you wanted to send out letters or emails to a list you had to compose each one separately. This process could literally take hours! Using word mail merge this can all be accomplished from just ONE word document.
Neville Pettersson created http://www.mailmergeguide.org/
to help out small business owners by giving them easy to follow instructions on how to use the software. "Most people don't really know about mail merge and some of the other walk-throughs and guides are rather cumbersome" explains Neville. "My goal is to help out the little guys out there by giving them the tools they need to compete and succeed in today's market". Neville's guide certainly does what it says and we look forward to more great content soon.
# # #
About Mail Merge Guide: Neville Pettersson created http://www.mailmergeguide.org/
to help out small business owners by giving them easy to follow instructions on how to use the software.