Recent Study: Telstra: enterprise strategy review

March 26, 2010 - PRLog -- Telstra's strategic priorities are to capture large network outsourcing deals and grow revenues on network applications and services. It is building a future service delivery platform based on IP multimedia subsystems (IMS) as a key source of competitive advantage. However, creating a complete partner ecosystem, defining the business models and offering a consistent set of ICT services is a massive task. Furthermore, it's unclear how far beyond network services a telco ought to go.

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Report Table of Contents:

Executive summary
In a nutshell
Ovum view
Market position
Structure and segmentation
Strategic objectives
Migrate customers to its next-generation networks
Expand network applications & services business
Capture strategic network outsourcing opportunities
Expand the international business
The revenue shift
Services and technologies
Structure and services migration
Managed services
Unified communications and collaboration
Mobile UC
High-definition videoconferencing
Mobility services
Commercial performance
Customer service strategy
Partnership strategy
Contracts
AGL Energy
Coca-Cola Amatil (CCA)
Commonwealth Bank of Australia (CBA)
Visy
Strategic evaluation
Telstra's transformation: IMS at the core of its enterprise strategy
ICT strategy reviewed
Progress on the international front

List of Tables
Table 1:  TE&G market segmentation
Table 2:  Telstra E&G recent key contracts

List of Figures
Figure 1:  Telstra's services migrating to the cloud
Figure 2:  Telstra's UC strategic partners and recent launches
Figure 3:  Telstra: IMS architecture for enterprise

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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