Keeping the Wolves at Bay -- Media Training Published

March 18, 2010 - PRLog -- "Keeping the Wolves at Bay - Media Training" by internationally renowned crisis management consultant Jonathan Bernstein is the definitive "how to" guide for anyone who may have to deal with the media - live, by phone or online - whether they want to or not. It brings readers the best of Jonathan Bernstein's nearly three decades of crisis management and media training experience, written in a style that's both entertaining and informative. The material in the book, in various earlier incarnations, passed the test of real crises for many years.

Bernstein takes the readers on a journey that starts "Inside the Minds of Journalists," moving on to "Getting Ready to be Interviewed" and then segueing to "Media Tactics - Dancing the Dance." He then provides detailed information on "Media Logistics" for all forms of interviews, and goes on to address some unusual situations - e.g., "Media Training the Untrainable" - in a section called "Special Circumstances." Finally, he provides readers with bonus materials that they will be able to use, hands-on, right away.

While the author's focus is on the crisis-related applications of media training, he notes that his clients have found the teachings to have improved their ability to communicate with many different types of audiences, from town hall meetings to public hearings to investor events and more. His international training experience has demonstrated that the principles espoused in "Keeping the Wolves at Bay - Media Training" are truly universal.

Reviews have lauded the publication.  Richard Levick, Esq., President & CEO of Levick Strategic Communications, says, "Keeping the Wolves at Bay" is an eminently practical guidance for anyone -- business leader, celebrity, politician -- who must willingly or unwillingly face the glare of media attention. It appears at a moment in time when the social media and other digital communications have upped the ante exponentially. Bernstein's practicum on media relations takes on renewed urgency as news, gossip, and opinion now drive public perception virally and at the speed of light."

And popular public relations blogger Joan Stewart, aka The Publicity Hound, writes, "Even if you think you'll never, ever be interviewed by the media, buy this book and read it cover to cover. It isn't a substitute for media training. But it will give you the tools and confidence to go head to head-and possibly even defang-rabid reporters, blood-thirsty bloggers and social networking buffoons who are out to besmirch your good name."

"Keeping the Wolves at Bay - Media Training" is available in hardcopy for $49 and PDF for $39 at http://www.thecrisismanager.com.  Volume discounts are available.  For more information write to jonathan@bernsteincrisismanagement.com.

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Bernstein Crisis Management, Inc. is a national consultancy providing 24/7 access to its president, Jonathan Bernstein, and a network of carefully screened and highly experienced crisis management experts who are on call nationwide and in many markets overseas. Bernstein Crisis Management engages in the full spectrum of crisis management services: crisis prevention, response, planning, training and simulations. The business was created and has been operated since January 1994 on the premise that its clients’ executive leadership wants direct assistance from senior-level crisis management professionals.