Mobile Phone Marketing Is The New Trend

March 17, 2010 - PRLog -- These MVNO's utilize a "one person per presentation" model. The relevancy of any given advertisement is based on user demographics, questionaires, and the like. Leap Wireless Internationl Inc. holds a patent (Owensby 6,647,257)that allows a subscriber to subsidize his/her calls by viewing advertising, and utilizes a number of subscriber centric factors.

The Mobile Entertainment Forum (MEF) carried out a survey of its members in 2006 where 81% of respondents expected successful advertising models to cut prices or fund the consumption of entertainment content on mobile phones.

While advertising via a mobile phone is still relatively new, inventors have developed ways to use a mobile phone to present advertising to persons standing near a mobile phone user while the user speaks in a non-handsfree mode. Bayne's invention (Bayne, U.S. Pat. Application Nos. 20050239448 & 20050239495)teaches providing a mobile phone user with incentives (e.g. discounted talk time, free content, etc.) for allowing the phone to be used as a mini-billboard by manipulating the main screen to face outward to present advertising (in an alternate embodiment the invention uses the rear facing screen).

This invention differs from the conventional approach of "one person per presentation", and is based on the observation that "birds of a feather flock together" to give the advertiser multiple views per presentation and a demographic that is the same, or similar to, the subscriber. Inventor Okawa (U.S. Pat. Application 20040259599) teaches a similar invention for presenting advertising to unspecified persons near a mobile phone user, using the rear screen, while the user speaks on a mobile phone. Presentation to persons other than the user will likely be used to increase market share in low-income/high-population areas, as well as provide a line extension for ad-supported MVNO's.

A new approach to mobile content advertising is the use of viral marketing. Through specially designed programmes users can send recommendations for mobile content
they like to their contact lists. Passa Parola, the Italian version of Meyou, has reached a total of 800000 registered users, by the use of viral marketing alone. From: "MoConDi has the viral say".

Find out more about this exciting new mobile phone marketing revolution today!
http://mobilephoneadvertisingwithhowie.blogspot.com/2010/...

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My friend Howie Schwartz is turning the marketing world upside down with his new report and training on the MOBILE REVOLUTION that starts now!