Sports Bra designer KALYX honors Sports Stylist Cindy Whitehead as "Woman of the Week"

March 16, 2010 - PRLog -- Sports bra designer KALYX announced today that celebrity Sports Stylist Cindy Whitehead has been selected as the company's newest "Woman of the Week."  KALYX founder, Kimberly Cayce, says "Cindy embodies the essence of the KALYX woman in so many ways: athlete, entrepreneur, and, a woman with real substance and style."

Cayce continues, " Cindy has always been a ground-breaker.  By the age of 17, she became a pro skateboarder and quickly earned herself the distinction of being the #1 ranked professional female skater in the U.S.  After retiring from skateboarding at the age of 22, Cindy began working as a fashion stylist. Although she enjoyed it, she was not completely satisfied. She decided to fuse her love of adventure and athleticism with her skills as a stylist and created a niche for herself, becoming the first and only Sports Stylist."

To read the full article on Cindy Whitehead, including her interview with KALYX CEO Kimberly Cayce, visit the KALYX blog, "Busted!" at http://gokalyx.blogspot.com/2010/03/kalyx-woman-of-week-c....  To learn more about KALYX Technologies, visit http://www.goKALYX.com.

ABOUT CINDY WHITEHEAD
Cindy Whitehead is the one and only Sports Stylist®. She coined the term and she is the real  deal. Top brands, like Gatorade, Nike and Adidas, hire Cindy to help communicate the message of their brands and deliver it with style and integrity in ads that appear in national TV and print ad campaigns. Whether she is styling Tiger Woods, Michelle Kwan or Shaun White, she taps into each athlete’s individual style to create looks that are authentic and inspiring. In addition to her bag of styling tricks, including diaper pins, fake dirt and fake sweat, Cindy is up on the rules, intricacies and complexities of a wide variety of sports, so she can be sure to style photos and ads so they seem real to people the ads are aimed at—the people who actually play those sports.

ABOUT KALYX TECHNOLOGIES
KALYX has one mission: to protect the precious assets of female athletes.  Founded by former NCAA All-American and former professional golfer, Kimberly Cayce, KALYX Sports Bras are engineered to work with a woman’s body depending on what type of activity she enjoys. KALYX Sports Bras offer revolutionary design, cutting-edge construction, and top-notch composition, creating an overall superior sports bra collection.  

Every KALYX Sports Bra incorporates K-FORCE, a revolutionary, ultra-lightweight, quick-dry fabric made from recycled polyester fibers. Each KALYX sports bra helps take three to five 3 – 5 plastic drinking bottles out of a landfill. K-FORCE feels ultra-soft against the skin, offers unprecedented support and moisture-wicking capabilities, and is entirely environmentally friendly.

KALYX launched its new blog, "BUSTED!  The Intelligent Woman's Guide to Substance, Style and Sports Bras" as a way to help empower, inspire and motivate other women.  The KALYX Woman of the Week Award will be an on-going award.

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Created for women, by women, KALYX sports bras are designed for women with style. Created with K-FORCE Technology, every KALYX sport bra incorporates revolutionary design, cutting-edge construction, and top-notch composition, creating an overall superior sports bra collection.