Shape Magazine And Fitness Em Launch Website To Sell Home Workout Equipment

March 16, 2010 - PRLog -- The SHAPE-branded line of workout equipment includes a collection of fitness tools designed with durability and style in mind and comes in a beautiful, color-coordinated palette. The initial products which include editorial-inspired workouts focus on strength, yoga, Pilates, core and balance training to meet the needs of women at all fitness levels. Additional products and kits are planned to launch on the site throughout the year. The site is linked closely to the SHAPE.com site and includes information to help choose the proper equipment and provide healthy lifestyle tips.

"Pretty color palettes are no longer exclusively for makeup compacts! SHAPE's "fit & fabulous" brand positioning has been brought to life with this new line of home workout accessories currently available on theSHAPEstore.com," said Brand Development Director of SHAPE, Lauren Cosenza. "We know SHAPE readers work out to look good, and with this stylish equipment they can now look good while working out. theSHAPEstore.com provides exactly what they'll need to be inspired to slim down and tone up."

"Shape's number one goal is to help women to be their best, in all aspects of their lives. These new home workout tools are not only colorful and sophisticated – and unlike so much of the masculine-looking equipment available today – but they also serve a purpose. They help women to get their best body at home – without a pricey trainer or a gym," said SHAPE Editor in Chief, Valerie Latona. "They're all available from theSHAPEstore web site, which is an extension of SHAPE.com."

“Fitness EM is excited to introduce theSHAPEstore website to provide SHAPE’s loyal readers a place they can find all the equipment needed to succeed in leading a healthy lifestyle as they follow the workout plans provided by the magazine,” said Donna Savage, President and co-founder of Fitness EM. “We designed the site to be informative, fun and stylish to appeal to the readers of SHAPE which is what they have come to expect from the magazine.”

About SHAPE
SHAPE, the global leader in the active lifestyle category, provides today's woman with inspiring, straight-talking editorial to enrich her mind and body. SHAPE is published by Weider Publications, Inc., the most influential publisher of the world's leading health, fitness and active lifestyle magazine brands. Log on to http://www.shape.com for the latest in fitness, beauty and fashion.

About Fitness EM
Fitness EM, LLC, headquartered in Uxbridge, MA, a leader in the women’s fitness equipment industry since 1997, strives to empower women with solutions that educate, motivate, and inspire them to lead an active, healthy lifestyle.  Fitness EM is an innovator in the design of personal training products and holds over 20 patents within a portfolio of more than 100 products which are marketed under several brands. Visit http://www.fitnessem.com for information about Fitness EM brands and products.

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Our products are compact, aesthetically appealing, organized, simple to use and every product comes with a complete exercise program to help you get started right away and deliver maximum results in a short amount of time. We believe that the easiest way for a woman to achieve her full potential is to provide her with meaningful health and fitness information in combination with high quality, affordable and easy to use fitness products.