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Panda Licorice Celebrates Reaching Number One
Panda Licorice celebrated being awarded 'Holland & Barrett No1 Branded Item by Unit Sales Performance' award for 2009 for their 32g original Licorice bar.
Karl Morris BBI Sales Director, who exclusively distribute Panda Licorice in the UK, accepted the award, and said:
"I am delighted that Panda has achieved this accolade, as to have the best selling product on unit volume in Holland and Barrett stores nationwide is quite some going.
"Having such a good rate of sale is indicative that we have a hugely loyal fan base and we appreciate that fact.
"I am looking forward to another very successful year of with Holland and Barrett as Panda launch its biggest ever marketing campaign in 2010"
The new marketing campaign aims to drive further national listings and position Panda as the nation's favourite healthy snack brand. It has launched a new cherry flavour to support its drive towards attracting a younger audience.
For more information contact Rick or Emma at Smoking Gun PR on 0161 921 8164 or email firstname.lastname@example.org or visit http://www.smokinggunpr.co.uk
Visit our website http://www.landoflicorice.co.uk to buy licorice online of call 0845 677 349 for stockists
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Panda Licorice has been producing the world’s leading premium quality, soft eating, fresh licorice since 1927 and boasts an amazing 80 years of continued production at the all famous Panda Factory in Finland. The real original Panda Licorice flavour has always fascinated people everywhere with its soft, aromatic and deceptively delicious tones.
Over the years in response to an ever growing loyal fan base, the Panda range has grown from three original products born in health stores (Natural Bar, Multipack and Licorice Cuts) to an impressive range of over ten mouth wateringly delicious products - making the brand No.1 for Licorice choice.
Panda is the original brand to pioneer the healthier confectionery category and it continues to lead the category year-on-year as more consumers become aware of their health and seek out those perfect healthier, guilt free, great tasting treats.