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Little Heroes Personalized Books Bridge Cultural Divides
Children’s books reflecting unique culture and language are no longer the privilege of a special few. Little Heroes' launch into other languages allows kids worldwide to enjoy books in their home language, starring characters that look like them.
According to Educational Consultant for the publisher, Alla Ostrovsky, “Personalized books grab children’s attention, helping build their self-esteem. The impact is greater when the hero looks like the child and speaks the same language.”
The benefits don’t stop there. Parents and teachers trying to help their kids learn a different language can also use these personalized books. “In a single language country, it’s not easy to find multilingual books, especially children’s books,” says Ostrovsky.
Beyond the Mass-market
In the spirit of the age-old profit equation, children’s books are usually produced in the languages and ethnic backgrounds of the mainstream market. This means minority language groups and ethnicities are not often catered for, often to the dismay of parents.
“One excited South African customer told us how finally his child could have books where the hero looked like him!” said Gillian FitzGerald, Head of LittleHeroes.com Marketing. “It made a huge difference to his son, who wanted to read these books again and again.“
By allowing people to create their own book, any bias that may filter through when an author or illustrator creates a book, is removed. “Technology has opened up many processes that were once walled gardens,“ said FitzGerald. “Creating children's books is no longer restricted to a handful of publishers or writers. Rather, with services like http://www.LittleHeroes.com, anybody can create a children’s book unique to their child's needs.”
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http://www.LittleHeroes.com creates multilingual personalized children’s books where both the story and illustrations feature your child as the main character. The books make reading a 'want to', not 'have to' experience, providing kids and parents with the building blocks for strong literacy.
http://www.LittleHeroes.com is based in Toronto, Canada.