Business Student Seizes Opportunity; Coffee Reaches New Heights

March 14, 2010 - PRLog -- In the midst of the worst economic recession since the Great Depression, there is a glimmer of hope for caffeine enthusiasts. Ryan Yacura, a senior at Loyola Marymount University’s Hilton School of Business, discovered a newly conjured passion for excellence in coffee while traveling abroad. Mr. Yacura began to explore the world of coffee at the retail level upon returning to the United States. He soon realized that many products existed, but all lacked the visual stimulation and emotional connection with the consumer that had propelled other brands to great success. Coffee was stuck in the past, while other food and beverage sectors were evolving at a rapid pace. Action was needed and Superba Coffee was born.

Mr. Yacura had the passion to bring excellence to the coffee industry, but soon realized that the standard coffee roasting process was harmful for the environment. Superba felt the need for environmental responsibility before any product reached consumers. Mr. Yacura succeeded in working with governing bodies to create higher standards to safeguard the environment and the public. He decided that all Superba products were to be roasted on the world’s most environmentally friendly coffee roaster, the Lorning Smart Roast. Custom made in Northern California for Superba, the machine drastically reduces natural gas consumption and harmful particulate emissions. This decision was one more step in the right direction for the environment and the City of Los Angeles.

The introduction of Superba to retail and e-commerce markets marks a new beginning for the coffee industry. The standard model of traditional packaging and over roasted coffee is no longer enough to stimulate and satisfy consumers. The coffee industry is commonly categorized in “waves.” Industry experts conclude that the third wave is here. With this in mind, Superba believes it has created a product that could potentially be the catalyst for the fourth wave.  Superba made the bold decision to introduce a product at the retail level that is cutting edge. The packaging is reminiscent of designer fragrances and spirit companies. It features personalized touches such as hand-signed and gold-embossed embellishments. The inner contents of the chic, matte black box, pay homage to the vision of the company – an artisan roasted coffee that is produced in limited quantities and distributed to clients who share a mutual yearning for excellence.

On March 15th, 2010, Superba Coffee will begin to distribute its product to retailers and consumers worldwide, as well as launch its home delivery and online purchasing program which are available at http://www.superbacoffee.com

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Superba distributes coffee that is roasted in small batches beyond conventional standards by artisans. Every ounce of coffee is hand packed, signed, and dated, as well as selectively distributed to customers who share a mutual yearning for excellence.