Ion Watch USA, LLC - Exclusive USA Distributor of the Italian Popochos Watch Skins

March 13, 2010 - PRLog -- Ion Watch USA announced they have been awarded exclusive rights to market, distribute and sell Popochos Watch Skins in the United States of America.  Michael Lagasse, CEO of Ion Watch USA, LLC said “We are excited about this opportunity to bring Popochos to the United States.  We believe the Popochos Watch Skins will have tremendous popularity, as they have in Italy.  In this time of economic downturn, we believe the Imazine Sports Watch and the Popochos Watch Skin accessory will offer consumers a fashionable, healthy, fun and yet affordable alternative to the traditional and athletic watches on the market today.  The Imazine and Popochos are liked by all, children to adults, as well as, men and women.”

The popularity of Popochos in Italy has been overwhelming and is growing rapidly in the USA.  The Popochos were created and designed with the idea of customizing the Imazine Sports Watch to fit your style each day.  With a simple click the Imazine Sports Watch can Be Chic, Be Shiny, Be Trendy, Be Groovy, Be Patriotic, and Be Light.  The theme of The World of Popochos is “What will you Be?”.  Popochos is slang for “cool” or “sweet”!  Visit http://gallery.me.com/csowenby to view all products offered by Ion Watch USA.

The Imazine Sports Watches were the original product offered by Ion Watch USA.  “We knew there was a need for a fun alternative to the classic sports watch, and having the Popochos change the watch’s style makes the watch much more fun to wear” said Ion Watch USA’s President, Christy Owenby.  The Imazine is made of health quality silicone infused with 1700cc of ions from a natural resource called Tourmaline.  Tourmaline is a semi-precious metal and is a natural source of far infrared and negative ions.  The Imazine Sports Watch is waterproof, lightweight, elastic, and is offered in 5 sizes and 12 colors.

As the Italian Popochos team took notice of the popularity of the Imazine Sports Watch, they created an accessory to make the watch more chic and fun by being able to change the watch cover style daily!  Ion Watch USA’s Creative Director, Catherine Saia, leads the design team in mixing and matching the colors of the Imazine Sports Watch with the many styles and colors of the Popochos.  Catherine also guides retailers in the most effective way to merchandise and display the Popochos.  “The variety of designs and colors give each individual the opportunity to express their style through their watch, from fun, chic, trendy, sporty, or shiny” says Catherine.  

Ion Watch USA’s Director of Sales, Chris Clark, sees the popularity of the Popochos growing rapidly.  Chris’ extensive sales and management experience will assist IWU in launching the Popochos and Imazine brand across the USA in a variety of men, women and children’s retail stores.  

IWU is also proud to have Patrice Miller join their team as Director of Promotional Sales.  Patrice will be working with corporations, hotels and non-profit organizations by offering Imazine and Popochos as gifts for their customers and/or guests, as well as, a fundraising product for schools and charities.  Patrice also manages all aspects of Popochos retail in Spa Boutiques and Pro Shops.

Imazine Sports Watches and Popochos Watch Skins will be exhibited at the Dallas Apparel and Accessories Market March 25-28, 2010 on Floor 13 Booth 224.  Popochos Watch Skins will also be in permanent showrooms in Atlanta and New York by April 1, 2010.  

The goal of the team at IWU is to bring new, fun and exciting products to the USA!

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Ion Watch USA, LLC is the USA distributor of the true original IMAZINE Sports Watch and USA exclusive distributor of the Italian Popochos Watch Skins.