Panda Licorice Survey Shows How Quickly Women Give Up On Their Lent Promises

March 12, 2010 - PRLog -- It's that time of the year again, when women all over the country attempt to give up their vices, such as alcohol, chocolate, and crisps. Findings however in a recent survey show that a significant number don't even make it half way, before caving into the delight of something sweet.

Lent began on Wednesday 17 February, and Panda Licorice asked 1,027 women how long they normally lasted before they picked up their forbidden item, and over half (52%) of women said that they cracked on day 12. Day 12 is a Monday and the exact time has been pinpointed to the elevenses coffee break. It seems they're able to get through the first week, but after a second stressful week at work and surviving the weekend, the Monday morning blues kick-in and their wills break.

This is hardly surprising as we all know how eager we are at the beginning, before soon remembering why it is we have these little comforts – to help us get through the drudge that can be daily life. This is supported by the fact that only 8% managing to complete the full 40 days and 40 nights of Lent. With the rest of the surveyed people dropping off between days 21 and 33; as those who normally made it to the last week felt spurred on by the end being in sight.

Panda Licorice spokesperson Lisa Gawthorne said: “It's clear that in modern society everyone, attempts to give up those things which they deem as unhealthy. The survey shows that from day 12 people start to lose enthusiasm, when asked about this lapse the women often pointed to having had a stressful week.”

“It seems that fewer people now manage to complete the whole 40 days and 40 nights. We live in a fast-paced society and women like to have some way to relax and reward themselves.”

The survey comes about as Panda Licorice launches its new fat free Cherry Licorice. The tasty treat is made from 'all natural' ingredients, including real cherries and offers an mouth watering alternative to gummy sweets and other sugar filled snacks that make us all feel guilty. The licorice also contains a key therapeutic compound, glycyrrhizin, stimulates the adrenal glands to nourish and balance the body in times of stress.

Lisa Gawthorne continued: “We feel that if those who failed in their Lent promises would stand a better chance of successfully completing the full time if they had a tasty alternative to their normal vice.

“Panda's Cherry Licorice offers this alternative. The fact that it contains 'no nasties' is an added bonus and perhaps you will manage to lose that little bit of weight after all.”

Ends

For more information contact Rick or Emma at Smoking Gun PR
0161 921 8164, panda@smokinggunpr.co.uk or visit http://www.smokinggunpr.co.uk

Notes to editors:

Panda Licorice is available from Tesco Pharmacy, Waitrose, Sainsbury’s, Boots,
Booths, Holland & Barrett, Julian Graves and most good independent health shops.

Panda has been producing the world's leading premium quality, soft eating
licorice since 1927.

The secret of the unique Panda original flavour lies in carefully cooking only
four simple all natural ingredients – molasses syrup, wheat flour, licorice
extract and aniseed oil.

Panda Licorice is free from artificial ingredients and cooked in a traditional
way inspired by the clean Finnish nature.

Visit our website http://www.landoflicorice.co.uk

Become a fan on Facebook http://www.facebook.com/pages/The-Land-of-Licorice/589345...

Follow us on Twitter at http://twitter.com/pandalicoriceuk

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Panda Licorice has been producing the world’s leading premium quality, soft eating, fresh licorice since 1927 and boasts an amazing 80 years of continued production at the all famous Panda Factory in Finland. The real original Panda Licorice flavour has always fascinated people everywhere with its soft, aromatic and deceptively delicious tones.

Over the years in response to an ever growing loyal fan base, the Panda range has grown from three original products born in health stores (Natural Bar, Multipack and Licorice Cuts) to an impressive range of over ten mouth wateringly delicious products - making the brand No.1 for Licorice choice.

Panda is the original brand to pioneer the healthier confectionery category and it continues to lead the category year-on-year as more consumers become aware of their health and seek out those perfect healthier, guilt free, great tasting treats.