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Punchkick Interactive Launches Full-Featured Mobile-Web Site for ASPCA
Mobile marketing initiative increases visibility for ASPCA
Punchkick Interactive created a custom mobile Web site for the ASPCA in order to provide the organization with a valuable touch-point for its ever-expanding audience. “The ASPCA mobile site allows users on mobile devices to access a wide range of pertinent information—
The mobile donation feature works just like a PC Web site, where users enter their payment information and select a gift amount. Donations can be made with a credit card or via a PayPal account. People who would prefer to adopt a pet can browse through profiles for cats and dogs. Each profile includes the animal’s name and photo, as well as the breed, color, gender, age and a short personality description. Information about where each pet can be adopted is listed on their profile, including the address, phone number, and business hours of the shelter.
Perhaps the most important resource for mobile users is information about how to recognize and report animal cruelty. "This site provides people who are away from their computer with the ability to connect with the ASPCA in an engaging and meaningful way,” said Zak Dabbas, Managing Partner of Punchkick Interactive. “The ASPCA mobile site increases the organization’
The mobile ASPCA Web site is accessible on nearly all internet-enabled mobile phones. Users can browse the site now at http://www.aspca.mobi.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501 [c]  not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit http://www.aspca.org.
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About Punchkick Interactive Inc.