Pacific Trade International Announces Launch of Modern Light Brand

March 10, 2010 - PRLog -- Pacific Trade International (PTI) announces the launch of a new home fragrance brand Modern Light. The Modern Light home fragrance collection will be introduced at the 2010 International Home + Housewares Show http://www.housewares.org/show/info/ in Chicago.

Established in 1994, PTI is one of the most successful home fragrance marketers in the U.S. and the company behind the Chesapeake Bay Candle http://www.chesapeakebaycandle.com/ brand. Chesapeake Bay Candle, a premium brand, has brought scent, style, and ambiance to American homes for over sixteen years.

Incorporating quality, function, and design, the Modern Light brand will offer fresh candle and home fragrance solutions to the smart consumer seeking work-life balance.
 
“Today’s shopper is busier than ever trying to balance family and career,” said Mei Xu, owner and founder of PTI. “She is looking for candle and home fragrance products that provide a unique lifestyle experience, that are easy to find, and won’t break her budget. Modern Light will provide her with simple solutions to everyday challenges.”

As with the Chesapeake Bay Candle brand, Modern Light products are distinguished by a design-driven approach and a clean modern aesthetic. Modern Light fragrances are unique, highly refined, yet understandable. All product collections are conceptualized and designed by PTI’s in-house Product Development & Design team and are based on extensive trend and consumer-lifestyle research.

The Modern Light product portfolio includes pillar candles, jar candles, tealights, tapers, votives, reed diffusers and additional home fragrance alternatives.

Modern Light retail prices are highly competitive, ranging from $0.99 (tapers) to $9.99 (120ml reed diffusers).

While PTI’s premium brand Chesapeake Bay Candle is primarily available through specialty stores and mid-tier department stores, Modern Light will be marketed through food, drug and mass stores.

The introduction of the Modern Light collection at the Chicago Home + Housewares Show includes four product lines: RefreshAir (an innovative air care collection), Magic Glow (a personalized home fragrance and décor collection), Corner Bakery (a lifestyle collection inspired by the gourmand and designer-bakery trend), and Aroma Essentials (a collection of home fragrance necessities).

Visit Modern Light at the International Home + Housewares Show
McCormick Place
South Building, Booth #S3658
2301 S. Lake Shore Drive
Chicago, IL 60616

About Modern Light
Modern Light is a new candle and home fragrance brand for the smart consumer seeking simple solutions for work-life balance. Modern Light home fragrance solutions provide a unique lifestyle experience, are easy to find, and won’t break her budget. The brand stands out through clean, yet attention-getting design and unique, understandable fragrances. Modern Light is available to retailers in the food, drug and mass channel.

About Pacific Trade International
Owned by husband-and-wife team Mei Xu and David Wang, Pacific Trade International (PTI) is a fully integrated global marketer of candles, home fragrance, and home décor products. Headquartered in Rockville, MD, the company owns the Chesapeake Bay Candle and Modern Light brands.

For more information please contact
Mareike Finck, PR & Marketing Manager, mfinck@ptilink.com, 301.816.4200 x430

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Modern Light is a new candle and home fragrance brand for the smart consumer seeking simple solutions for work-life balance. Modern Light home fragrance solutions provide a unique lifestyle experience, are easy to find, and won't break her budget.