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Follow on Google News | Could Online Holiday Searches Spark The End For High Street Travel Agents?A higher percentage of consumers prefer to search for and book their holidays online, rather than visit a travel agent on the high street, the UK's fastest growing online independent travel agent has found.
By: Shannon Haigh Of those who claimed they would look for and book their vacations online, 24% liked the fact they didn't have to leave the house and 38% said they were able to view more holidays by doing it themselves on the internet. 21% said there were better prices on the web and better deals available with the online discounts that some travel agents provide. When http://www.sunshine.co.uk asked "What are the main things that put you off high street travel agents?" to those who prefer book online, 14% said the parking fees in their town or city were too high to warrant spending too long in a shop, and a further 28% said they thought they might get stuck there for a number of hours. More than 1 in 10, 11%, felt they would be pressured into booking a holiday they didn't necessarily want by pushy sales staff in high street branches. 6% said booking from home was much easier, because they didn't have to keep their kids occupied as they would have to in a high street travel agent. 34% said that they didn’t feel they could fully research locations in a high street travel agent and much preferred online bookings because they could view impartial reviews from consumers on separate websites whilst they were browsing holidays. Chris Brown, co-founder of http://www.sunshine.co.uk said, "I don't think high street travel agents will ever cease to exist, but I do feel that holiday retailers have a stronger presence online than they do in towns and city centres. Consumers like the freedom of being able to browse through holiday deals at their own leisure and are attracted by the novelty of sourcing out the best offer themselves. "I believe people will always feel they have a better deal if they have found it on the web, which isn't always the case when you are presented with a price at a high street travel agent." LINK http://www.sunshine.co.uk END 10 YETIS JOURNALIST TRIVIA QUIZ: For a chance to win a prize, be the first to respond with the correct answer to the following question: Q: What is the capital of Australia? For more information or to set up interviews with Chris Brown please contact Shannon Haigh of 10 Yetis Public Relation Agency, on 01452 348211 or email shannon@10yetis.co.uk Editors Notes Sunshine.co.uk is the UK’s leading online independent travel agent and was founded by Chris Brown and Chris Clarkson, the same people behind Holiday Watchdog which was bought by TripAdvisor in February 2008 for an undisclosed amount of money. Sunshine.co.uk offers low cost holidays and budget flights to destinations all over the world as well as great deals and discounted hotels. End
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