McCampbell Global, LLC Appoints Advisory Board

International business consulting company, McCampbell Global, LLC, has appointed David Worlock, Paul L. H. Olson and John Attfield to its Advisory Board
By: Duncan McCampbell

MINNEAPOLIS, Minn., USA, March 9, 2010 – McCampbell Global, LLC, a U.S.-based international business consultancy, is delighted to announce that three distinguished global business leaders, David Worlock, Paul L. H. Olson and John Attfield, have agreed to serve on the company’s Advisory Board.  

“I have had the good fortune of working closely with all three of these very successful and experienced business leaders over the last two decades,” said Duncan McCampbell, President of McCampbell Global, LLC. “Not only are they accomplished entrepreneurs in their own right, but they think, live and work on a global plane.  Their insights and counsel will be of immeasurable value.”

David Worlock is a Cambridge History graduate who joined Thomson Reuters as a trainee in 1967, and subsequently worked in educational and academic publishing before managing Thomson’s school-based publishing as Group Executive Publisher in the late 1970s. Between 1980 and 1985 he was CEO of the pioneer development of EUROLEX, the UK’s first online service for lawyers, subsequently acquired by Reed Elsevier in 1985. In that year he founded Electronic Publishing Services Ltd, a research and consultancy company based in London and New York which has worked alongside the digital content industry in developing strategies for products and markets in consumer and business sectors.

During this period David served as non-executive director of Dorling Kindersley plc, prior to its acquisition by Pearson, and Book Data Ltd, which he co-founded, prior to its acquisition by VNU.  He has also held a variety of non-executive posts, including Creature Labs (intelligent life-form game environments) and Panlok (DRM).  For 25 years he has been a non-executive director of the international operations of the Bureau of National Affairs Inc. He was an advisory board member of Ingenta and Granville Baird. David was also Chairman of the Digital Content Forum, which formed a two-way conduit between the 36 UK information industry organizations in their dialogue with government on digital content issues. Other public appointments included his roles as a member of the Advisory Panel on Public Sector Information (Cabinet Office) and as the independent commercial representative on the Content Advisory Board (Department for Education and Skills). He is a member of the Industry Advisory Board at the Oxford International Centre for Publishing Studies, Oxford Brookes University and acted as publishing adviser to the National Academy for Gifted and Talented Youth at the University of Warwick. In 2004, he acted as Special Advisor to the House of Commons Select Committee on Science and Technology’s enquiry on Science publishing.

In 2006, David and his colleagues sold Electronic Publishing Services to Outsell Inc., the California-based sector leader in information industry research and analysis. David now co-chairs and manages Outsell’s Executive Programs, in which some 120 industry CEOs and strategists meet in five councils on both sides of the Atlantic to look at the long and short term strategies which will need to be implemented to secure the future growth and profitability of the sector. He continues to speak and write widely on industry issues.

Paul L. H. Olson  is CEO and President of nuBridges, an Atlanta-based global company offering technology solutions for extended enterprises that share sensitive data across applications, departments and organizations, and face complex security and compliance mandates. Prior to assuming this role in September 2008, he served on the company’s Board of Directors since early 2007.

Mr. Olson is a business leader with extensive experience in multiple industries, from high technology and investment management, to professional athletics and education. Olson was a founding executive officer of Sterling Commerce, Inc., a major pacesetter in global e-commerce. In just over five years, as Group President, his leadership contributed to explosive growth resulting in 40,000 customers in 35 countries and revenue topping $600 million. In early 2000, SBC Communications, Inc. (AT&T, Inc) acquired the business for nearly $4 billion.

After the acquisition, Olson joined the leadership team at Bethel University in St. Paul, Minnesota, where he served as executive vice president. Olson also served the Minnesota Vikings as a front office executive and was an early innovator in the use of information technology for game analysis and strategy. He is a board member and advisor for several companies, as well as non-profit organizations. He holds a doctorate in Higher Education Management from the University of Pennsylvania, an MBA from the University of St. Thomas and a BA in Mathematics from Macalester College.

John Attfield is a principal with the Hamburg-based market research institute of Attfield Dykstra & Partners, which he founded in 2007.  After obtaining his M.Sc (Econ) degree at London University (LSE) in 1973, John worked in a variety of market research positions in Britain, ultimately as Managing Director of Intercom Marketing Research Services (IMRES), before relocating to Germany in 1992.  During this period John also served on numerous professional and business committees including the managing board of C.W.S. Ltd, South East Retail Group.

In 1992, John joined the Hamburg market research agency RMM Dr. Müller Marktforschung, subsequently RMM Marketing Research International, being appointed Managing Director in 1996.  RMM was the German partner in the Yankelovich Partners global research network for which John was responsible for managing the prestigious annual Media Viewpoint Europe project.  Following the merger of RMM with Gelszus Marktforschung to form Gelszus rmm Marketing Research in 2006, he moved on to create Attfield Dykstra & Partners together with RMM’s former qualitative manager, Coby Dykstra, at the beginning of 2007.

Born in London, John brings with him an extensive knowledge of international qualitative and quantitative research as well as many years of experience in consulting clients in multiple business sectors in Germany and abroad.  In the publishing and media sector he is a consultant to Springer Science + Business Media and has also worked in a similar capacity for Thomson Legal & Regulatory, Klett-Verlag, Ehapa and other publishers.  His other sectors of specialization include the pharmaceutical and healthcare industry, financial and IT, as well as food and agribusiness research.

John holds membership of professional bodies such as Esomar and the British Market Research Society, and has served on the Council of the Alliance of International Marketing Research Institutes (AIMRI) continuously since 2000.  He is also an Associate of the Institute of Linguists.  He speaks and writes regularly on business and market research topics, most recently as a contributor to the “Qualitative Research” volume in the Market Research in Practice series, edited by Sheila Keegan and published in Britain in 2009.

About McCampbell Global
Headquartered in Minneapolis, Minnesota, USA, McCampbell Global is an international business consultancy that helps American businesses identify and successfully pursue growth opportunities overseas.  The people of McCampbell global have lived and worked all around the world and are noted specialists in the commercial, legal, cultural and political systems of many rapidly expanding economies, particularly China, Russia, Brazil and India.

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McCampbell Global is an international business consultancy that helps American businesses pursue growth opportunities overseas. Our people are noted specialists in the commercial, legal, cultural and political systems of China, Russia, Brazil and India.

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