LeadForce1® Launches Intent-Driven Enterprise Marketing Automation 2.0 Solution

March 9, 2010 - PRLog --  
San Francisco, CA - March 09, 2010 – LeadForce1 officially launched today with a mission to change the dynamics of enterprise marketing automation. Helping enterprises to break free from the sales-marketing divide, LeadForce1 is fast becoming the marketing automation platform of choice, with a breakthrough, patent-pending, next-generation approach that dramatically improves the volume of qualified leads, increases sales pipeline velocity, and connects sales teams with qualified prospects in real-time.  Over 200 enterprises currently depend on the proven LeadForce1 platform as a strategic tool to achieve marketing metrics and drive sales goals.

“LeadForce1 presented an innovative solution to grow our lead generation many-fold”, said Heather Dalloul, AVP of Marketing at Symphony Services. “LeadForce1 has opened new doors for our business and I would recommend it to anyone looking for a smart and cost effective lead generation solution."

LeadForce1 offers the unique benefit of being able to determine an online visitor’s interests and intent, using advanced behavioral analysis.  Marketing and sales teams can now precisely manage lead nurturing programs and effectively target messages and offers that are customized around the interests of each individual lead. 

Forrester Research opinion supports the LeadForce1 vision. “Tools that monitor online activity, match visitors against commercial databases, look up their firms and roles, and help sales proactively chase buyers across the web take priority over technology that manages demand once it comes in the door”, says Laura Ramos, Principal Analyst at Forrester.

"LeadForce1 gives us actionable data for building our sales pipeline that other services lack. Combined with its ease of use, the action-ability makes it the most effective lead generation solution we've used for our website" said Bert Armijo, VP of Sales for 3Tera (now Computer Associates).

LeadForce1 automated capabilities includes:
Lead scoring and workflow automation, drip marketing, and landing page creation
Prospect profile completion, with identification of individuals and group decision-makers
Intent-driven enterprise-class email marketing with automated customization
Integrated call-back for real-time connection to prospects
Marketing business intelligence and campaign analytics for feedback and fine-tuning

"Existing marketing automation solutions are reactionary, and the data provided lacks the intelligent insight and real-time information required to take decisive action,” said Srihari Kumar, LeadForce1 CEO.  “LeadForce1 takes a proactive approach through the entire lead life-cycle, from providing detailed information about anonymous website visitors, to triggering live sales conversations with prospects in real-time, enabling shorter sales cycles and greater ROI.”

To learn more about LeadForce1, visit www.leadforce1.com

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About LeadForce1

LeadForce1 is the leader in next-generation marketing automation, Marketing Automation 2.0, with major locations in California, Michigan, and India.  LeadForce1 was founded in early 2008 by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon.

LeadForce1 is a registered trademark.