News By Tag
News By Place
Follow on Google News
Chinese tourists have spend US$ 42 billion abroad in 2009
Chinese tourists have spend US$ 42 billion abroad in 2009: A golden opportunity for hospitality industry
By: Paul Zhao
"Chinese tourists have a different spending concept from others. They could endure staying at a three-star hotel and eating at a not-so-good restaurant, but would never go back home empty-handed,"
Beijinger Gao Xuenan, on her trip to Europe last month, spent some 13,000 yuan ($1,900) on a Louis Vuitton bag and a purse, and spent another 2,000 yuan on a Burberry scarf. "The prices of these goods are much higher in Beijing. The scarf, sold at more than 4,000 yuan, is even out of stock in Beijing. I kind of feel I would suffer a loss if I don't buy them in Europe," she said.
But foreign tourists usually do not shop for such expensive items in China, she said. Besides, the global economic downturn has made many foreign tourists slash their China shopping budgets, said Dun Jidong, spokesman for the China Travel Service. "But (the economic meltdown) had less impact on mainland tourists, who traveled with confidence in China's economy," he said.
The number of Beijing tourists joining outbound tour groups through China Travel Service still grew at a double-digit pace last year as usual, he said. From another view, after years of promoting China as a tourist destination, the wealthy foreigners who used to be the primary group visiting the Chinese mainland have been replaced by ordinary tour groups and backpackers, who spent less in China, Dai Bin with the academy said. But the average GDP per capita has hit $3,000 in China, "a level that industry experts agree sends a signal that the country is entering a stage of explosive growth in travel consumption"
# # #
The leading marketing agency for tourism & travel Industry targeting the affluent Chinese Outbound tourists. China Elite Focus builds high impact marketing campaigns on the Chinese web for luxury hotels worldwide, Incoming Tour Operators, Tourism Boards.