Direct Marketing Consultant Debuts Services to Help Nonprofits Fix Falling Donor Funds

March 2, 2010 - PRLog -- Seattle, WA, March 2, 2010 —According to a Bank of America survey released last year, nearly 67% of wealthy donors stopped supporting nonprofits because they no longer felt a personal connection to the organization. Sonya Carmichael Jones, a direct marketing consultant who works with traditional, middleman charities, recently added annual report and proposal writing to her marketing services to help circumvent this condition.

“Continued communication is critical”, says Jones. “Donors want information about how their contributions are being used. They want to read gratifying and impressive results. And they expect to be kept in the loop about future plans”. According to Jones, nonprofits and charities can engage and reassure donors just by sending the right messaging and using the appropriate communication channels.

“Be everywhere your donors are”, says Jones. “Your website will increase online donations if you get people commenting about your cause on Facebook and Twitter. Your online communications will be strengthened by direct mail. In other words adopt a multichannel approach and be consistent with sharing news and success stories of how constituent donations have made a difference”.

After 10 years of building communication and marketing strategies for corporations and small businesses, Jones is offering annual reports and proposal writing exclusive for nonprofit organizations. “I want to help nonprofits rebuild and strengthen their donor communication bridge. I’m hoping these extra marketing services help”.

In addition to annual report and proposal writing, Jones offers the following copywriting and marketing services
► Newsletters
► Brochures
► Direct mail
► Social media marketing
► Search engine optimization (SEO)
► Email marketing

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Sonya Carmichael Jones offers strategic marketing direction and content creation to charitable and nonprofit organizations based in the U.S. To learn how she can help your nonprofit or charitable organization achieve fundraising goals visit http://www.marketingbuddha.com and request your free consultation.