Yellowfin Business Intelligence releases whitepaper on Location Intelligence

Feb. 28, 2010 - PRLog -- The Yellowfin BI team have produced a new paper on "Location Intelligence", the mashup of BI with GIS

Extract

More than 70% of your organizational data has a location component - be it a customer address or a sales territory. This combined with the growing ability of businesses to quickly absorb large volumes of data, together with the increased availability of digital maps and spatially-enabled applications has created an unprecedented opportunity to incorporate geographic factors into decision making processes and analysis.

Location Intelligence is the capacity to organize and understand complex events through the use of geographic relationships inherent in all information. This is achieved by combining location-related data with other business data, organizations can gain critical insights, make better decisions and optimize important processes and applications. Location Intelligence offers organizations opportunities to streamline their business processes and customer relationships to improve performance and results.

Yellowfin’s Location Intelligence combines traditional Business Intelligence with the addition of a spatial element to let you easily visualize your spatial and business data simultaneously. As a BI platform with its fully integrated GIS capability, Yellowfin is unique. It lets you query the “where” as well as the “what” and “when”. This distinctive capability enables you to merge your spatial data with your corporate information. Table data and maps are interlinked and displayed as a single report. The merging of your spatial data into your business data will give you the analytic capability that you
need to excel in Location Intelligence.

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http://yellowfin.bi/Document.i4?DocumentId=102780

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About Yellowfin
Yellowfin is passionate about making Business Intelligence easy. Recently recognised among 25 rising companies that CIO’s must know about, Yellowfin is a leading web-based BI solution that can be easily integrated into any third-party application or delivered as a stand-alone enterprise platform. Yellowfin is an innovative and flexible solution for reporting and analytics, providing a full range of data access, presentation and information delivery capabilities.

www.yellowfin.bi